What Happened to Kunafa World After Shark Tank India?
Who is the Founder of Kunafa World?
Zamzeer Ahmed & Jameela Ruhi are the founders of Kunafa World. They are from Bangalore. They are a couple. Zamzeer is a telecom engineer and Jameela is a computer science engineer.
You may be wondering, what is Kunafa?
What is Kunafa World?
Kunafa is a Middle Eastern dessert. It can be served with sugar syrup. It’s a 100% veg dessert.
Kunafa World Before Shark Tank India?
It all started in 2018 when one day Jameela fed Zamzeer Kunafa and he fell in love with the dessert. He wanted to make a business out of it. They first opened their outlet in Bangalore.
When the 1st outlet was successful, they opened 3 more outlets in Bangalore. Later they opened 5 more outlets outside Bangalore.
They want to take this business in every part of India. Once India is covered they want to capture the global market as well.
How to get Kunafa World?
If you go to the Kunafa World website, you can find 15+ varieties of Kunafa. Some of the popular kunafas are, nutella kunafa, assorted mini kunafa, bounty kunafa, oreo kunafa, and snickers kunafa. They’ve sold 200,000 kunafa in the last 2 years.
The cream inside these kunafas are secret recipe and only the founders know it.
How much money did they ask for Kunafa World?
They came to Shark Tank India seeking ₹90 Lakhs for 5% equity in their business. Which gives the company a valuation of ₹18 Crores. That’s a rich valuation for the kunafa company I must say.
The sharks tried the kunafas and they really loved it.
What are the Annual Sales of Kunafa World?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹55 Lakhs |
| 2020 – 2021 | ₹2 Crores |
| 2021 – 2022 (Till Date) | ₹1.7 Crores |
They are making 30% net profit from the business right now.
Which shark gave Kunafa World an offer?
Vineeta Singh was out because she thought the business was not scalable at the moment. They have their own franchise which is not much profitable at the moment. And from the restaurant business model, it’s really tough to make it big with only one type of food to offer.
Anupam Mittal was out. He advised them to use Swiggy & Zomato and change their business model a bit.
Namita Thapar was out because the current business model didn’t attract her that much.
Ghazal Alagh was out because she didn’t like the taste of the product.
| Company Name | Kunafa World |
| Founder | Zamzeer Ahmed & Jameela Ruhi |
| Asked Amount | ₹90 Lakhs for 5% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹18 Crores |
| Company Website | kunafaworld.com |
| Company Status | In Business |
Peyush Bansal was out because he wasn’t interested in the food business. He didn’t find any problem with the business model.
