What Happened to The Cinnamon Kitchen After Shark Tank India?

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What is The Cinnamon Kitchen?

The Cinnamon Kitchen is a plant-based bakery. It’s completely gluten-free. It doesn’t have any refined sugar. It doesn’t have preservatives either.

The Cinnamon Kitchen offers different healthy snacks that you can enjoy with your family.

Some popular products from The Cinnamon Kitchen are Vegan cheese chips, Apple crumble cake, Oh Fudge, Flourless almond butter cookies, Keto cake, Lemon lavender cookies, Vegan Nutella, etc.

Who is the Founder of The Cinnamon Kitchen?

Priyasha Saluja is the founder of The Cinnamon Kitchen. She’s from Punjab.

She’s very fond of cooking new dishes. She has PCOS. Because of PCOS, she wanted to have healthy food options in her life, and she founded The Cinnamon Kitchen.

She wants to make The Cinnamon Kitchen a one-stop solution for both cakes and packaged items.

She previously worked in Asian Paints, PwC, Zodiac Clothing Co. Ltd, and Dentsu Aegis Network.

She owns 99% of the business. Her mother owns 1%.

The Cinnamon Kitchen Before Shark Tank India?

She started the company back in 2019. The Cinnamon Kitchen has a 2500 sq ft factory in Noida. The company currently has 45 SKUs.

It has signed multiple deals with Delhi airports also.

How much money did she ask for on the pitch?

She came to Shark Tank India seeking ₹60 Lakhs for 2% equity in the company. Which gives the company a valuation of ₹30 Crores.

How much money did she raise for The Cinnamon Kitchen?

It’s a bootstrapped company. She invested ₹50,000 of her own money into the business.

How to get The Cinnamon Kitchen products?

You can get The Cinnamon Kitchen products from their brand website. They are also available in different marketplaces like Amazon, and Blinkit.

What are the Annual Sales of The Cinnamon Kitchen?

Fiscal YearAnnual Sales
2019 – 2020₹1.4 Lakhs
2020 – 2021₹12.5 Lakhs
2021 – 2022₹25 Lakhs
2022 – 2023₹82 Lakhs
2023 – 2024₹6 Crores Projected

The monthly profit is 30%.

Which shark gave The Cinnamon Kitchen an offer?

Namita Thapar was out. There are too many players in the market. That’s why she didn’t give any offer.

Aman Gupta was interested in the business. He offered ₹10 Lakhs for 2% and ₹50 Lakhs debt at 12% interest for 2 years.

Vineeta Singh was interested in the company. She offered ₹60 Lakhs for 10% equity in the company. She gave the company a ₹6 Crores valuation. She wanted to take a bet on the founder.

Anupam Mittal was interested in this particular category. He was interested in the business. He joined Vineeta’s offer.

Deepinder Goyal was out. Because of conflict of interest. I didn’t get this either, but let’s move on.

Offer 1Offer 2Offer 3
Aman Gupta – ₹10 Lakhs for 2% & ₹50 Lakhs debt at 12% interest for 2 yearsVineeta Singh – ₹60 Lakhs for 10%Vineeta Singh & Anupam Mittal – ₹60 Lakhs for 10%

What deal did The Cinnamon Kitchen get in Shark Tank India?

The Cinnamon Kitchen got a deal from Aman Gupta in Shark Tank India. The deal was ₹60 Lakhs for 5%.

Company Name The Cinnamon Kitchen
Founder Priyasha Saluja
Asked Amount ₹60 Lakhs for 2%
Final Deal ₹60 Lakhs for 5%
Shark Aman Gupta
Company Net Worth ₹12 Crores
Company Website cinnamon.kitchen
Company Status In Business

What is the net worth of The Cinnamon Kitchen?

After the Shark Tank India deal, the net worth of The Cinnamon Kitchen is ₹12 Crores.

Is The Cinnamon Kitchen still in Business?

Yes, The Cinnamon Kitchen is still in the business.

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