What Happened to Angrakhaa After Shark Tank India?
What is Angrakhaa?
Suppose you went to a clothing store. You liked a dress but want a plus-size version of it. Will the price be the same?
No, the plus-size dress will be slightly expensive. This is called a fat tax.
To deal with this fat tax problem Angrakhaa started its journey. It’s a size-inclusive online fashion brand. Angrakhaa makes products keeping all sizes in mind.
Angrakhaa Before Shark Tank India?
Till now, they’ve served 10,000+ customers. In the future, they want to penetrate the Indian wedding market as well.
Btw, Angrakhaa means “Protector of Your Body”. Did you know that?
Who is the Founder of Angrakhaa?
Asama Riamei & Vishakha Bhaskkar are the founders of Angrakhaa. They want to make this a global brand in the future.
How much money did they ask for Angrakhaa?
They came to Shark Tank India seeking ₹40 Lakhs for 5% equity in the business. Which gives the company a valuation of ₹8 Crores.
Asama is the pet name of Riamei. Her real name is Sangailungliu Riamei. Vishakha Bhaskkar used to do fashion blogs. Through that, she met tons of plus-sized women who were frustrated with fashion clothing.
Because there are not many brands working with plus-sized people in India.
Angrakhaa is big on social media. They have 127k followers on their Instagram page. Someone is doing the social media marketing campaign properly I must say.
How to get Angrakhaa?
They are only active on their own website. They haven’t explored the marketplaces yet. It shows how big this can become if they ever decide to hit the marketplace.
Whether you want a dress in normal size or extra large size, the price stays the same. That’s the key selling point of Angrakhaa.
Namita Thapar was worried about the branding of Angrakhaa. Because they offer both normal & plus size clothing to customers. Vishakha answered that smartly. She said she doesn’t want Angrakhaa to be known as a plus-size brand. She wants to cater to all the people out there.
Plus-sized women should not feel like an outcast while choosing a dress. This was one of her concerns.
Vishakha designed the Angrakhaa website. The sharks were really impressed with the website design. Especially Amit Jain.
What are the Annual Sales of Angrakhaa?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹14 Lakhs |
| 2020 – 2021 | ₹7 Lakhs |
| 2021 – 2022 | ₹1.16 Crores |
In fiscal year 2021 – 2022, net profit was 20%. In fiscal year 2022 – 2023, net profit was 35%.
What are the Monthly Sales of Angrakhaa?
| Month | Sales |
| May | ₹13 Lakhs |
| June | ₹15 Lakhs |
| July | ₹24 Lakhs |
If you look at the growth, July sales were significantly higher than the previous 2 months. That’s because in July they did a special small batch production. And they increased the marketing budget. For ₹24 Lakhs sales, they spent ₹2.9 Lakhs on marketing.
Unit Economics of Angrakhaa
| Dress MRP | ₹2900 |
| GST | ₹350 |
| Logistics | ₹100 |
| Marketing | ₹300 |
| COGS | ₹900 |
| Margin | ₹1250 |
Their repeat order rate is 27%.
Which shark gave Angrakhaa an offer?
Peyush Bansal was inspired by Asana a lot. Peyush wasn’t sure whether they needed any investment at the moment or not. He advised them to stick to one category. Because multiple categories can become a problem once they scale this business.
Namita Thapar was out because she couldn’t see any future exit for her investment in the company.
Now let me stop you for a moment, for any investor, he/she can get the money back in 1 of 3 ways.
- If the startup raises any more money in the future.
- If any bigger player acquires the company.
- If the startup goes public.
According to Namita, she couldn’t see anything happening for the company in the near future. That’s why the company was not investable for her.
Aman Gupta was out because he thought they didn’t have any USP in their business.
Anupam Mittal was impressed with the company. But scaling this business and making this big can be a problem if they don’t stick to one category. That’s why he was out.
| Offer 1 |
| Amit Jain – ₹40 Lakhs for 20% |
What deal did Angrakhaa get in Shark Tank India?
Amit Jain was interested in the business. He offered ₹40 Lakhs for 20% of the business. Valuing the company ₹2 Crores.
Vishakha gave a counteroffer of the same money for 15%.
| Company Name | Angrakhaa |
| Founder | Asama Riamei & Vishakha Bhaskkar |
| Asked Amount | ₹40 Lakhs for 5% |
| Final Deal | ₹40 Lakhs for 20% |
| Shark | Amit Jain |
| Company Net Worth | ₹2 Crores |
| Company Website | www.angrakhaa.com |
| Company Status | In Business |
The deal was on. Amit Jain won the deal.
