What Happened to Zoe After Shark Tank India?

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What is Zoe Nutrition for Life?

Zoe is a health & wellness brand. Zoe makes different health products and programs. They provide these products & programs to their customers.

Zoe also offers different types of healthy beverages. One can do live classes with doctors, nutritionists & fitness experts.

Who is the Founder of Zoe Nutrition for Life?

Karan Jindal & Taniya Dhirasaria are the founders of Zoe Nutrition for Life. They are husband and wife. They met in Jeevansathi. They are from Gurgaon.

Taniya Dhirasaria used to work in Myntra. Karan used to run a company. He later sold that company for $1 million. That was a cash-plus-stock deal.

They used to go to a detox center together to remove stress from their everyday life.

From that detox center experience, they came up with a plan for Zoe.

Zoe Nutrition for Life Before Shark Tank India?

Zoe has helped more than 1.4 Lakhs customers in the last 6 years. Zoe delivered these products to more than 2.2 Lakhs homes.

Previously Zoe had a team of 40 people. Currently, Zoe is a 7-member team. 1 doctor, 1 nutritionist, 2 founders, 3 operations members.

How much money did they ask for on the pitch?

They came to Shark Tank India seeking ₹75 Lakhs for 5% equity in the company. Which gives the company a valuation of ₹15 Crores.

How much money did they raise for Zoe Nutrition for Life?

They took some money from that $1 Million to seed the Zoe company. It’s a completely bootstrapped company.

How to get Zoe Nutrition for Life?

You can get all the healthy food products, beverages & fitness programs on their brand website.

The one-day detox plan comes with 4 items. This is the bestselling product. The price for that one-day detox is ₹1,250. The price for a one-month detox is ₹4,000.

What are the Annual Sales of Zoe Nutrition for Life?

Their lifetime sales are ₹43 Crores.

Fiscal YearAnnual SalesProfit / Loss
2020 – 2021₹10 Crores₹2 Crores
2021 – 2022₹3 CroresBreakeven
2022 – 2023₹10 Lakhs/monthBreakeven

Which shark gave Zoe Nutrition for Life an offer?

Aman Gupta was out. Zoe was doing great. But then the founders had 2 kids and decided to take things slow. That took a hit on Zoe brand’s sales. Aman Gupta didn’t like this. He was out because of this reason.

Namita Thapar was out. She thought the method Zoe was suggesting contradicted her POV. That’s why she didn’t give any offer.

Anupam Mittal was out because he didn’t like the fundamentals of the business.

Amit Jain was also out.

Peyush Bansal was out. He suggested they take lessons from their mistakes.

What deal did Zoe Nutrition for Life get in Shark Tank India?

Zoe didn’t get any deal in Shark Tank India.

Company NameZoe Nutrition for Life
FounderKaran Jindal & Taniya Dhirasaria
Asked Amount₹75 Lakhs for 5%
Final DealNo Deal
SharksNo Shark
Company Net Worth₹15 Crores
Company Websitezoe.menu
Company StatusIn Business

What is the net worth of Zoe Nutrition for Life?

The net worth of Zoe Nutrition for Life is ₹15 Crores (according to the founders).

Is Zoe Nutrition for Life still in Business?

Yes, Zoe Nutrition for Life is still doing business.

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