What Happened to Hobby India After Shark Tank India?
In our childhood, we used to paint and create art on paper, and walls. But as we grew up, we gave up our hobby.
When you want materials for creating your art, you don’t have many choices. You have to choose from the pre-existed library.
What is Hobby India?
But what if there was a place to get all the custom materials that you can’t find elsewhere? For that you need an arts & crafts customize store.
To solve this problem, Hobby India comes in place. It offers DIY products. You can also purchase different arts and crafts from Hobby India.
Hobby India Before Shark Tank India?
Hobby India has 5000+ products. Till now they’ve served 12,000 customers. All the sales are coming from their own branded website. They have a team of 28 women.
For the website, they are doing proper SEO. They are using Google to attract customers mainly. They have a proper SEO team which is helping them increase the sales of the company.
They rank 1st for keywords like “DIY products in India”, “Custom name cutout in India”.
They’ve made SOPs. So that as soon as any order comes, the required action is done within the team and the product can be dispatched to the customer as soon as possible.
Each product has multiple variations.
Who is the Founder of Hobby India?
Vaibhav Dilipbhai Sutariya, Shruti Vaibhav Sutariya & Khyati Dilipbhai Sutariya are the founders of Hobby India. They are from Surat.
Vaibhav and Shruti are husband and wife. Khyati is Vaibhav’s sister. Vaibhav continuously upgrades himself by learning new stuff every single day.
How much money did they ask for Hobby India?
They came to Shark Tank India seeking ₹50 Lakhs for 3% equity in the company. Which gives the company a valuation of ₹16.67 Crores.
What are the Annual Sales of Hobby India?
| Fiscal Year | Annual Sales |
| 2021 – 2022 | ₹1.5 Crores |
| 2022 – 2023 | ₹2.75 Crores Projected |
Their monthly revenue is ₹21.5 Lakhs and their monthly profit is ₹6.5 Lakhs.
Sales Split of Hobby India
| Readymade products | 15% |
| DIY Products | 85% |
Customers Split of Hobby India
| South Indian | 35% |
| Mumbai | 15% |
| Delhi | 15% |
| Rest of India | 35% |
Unit Economics of Hobby India
| Average Order Value | ₹1280 |
| Product Cost | ₹410 |
| Shipping | ₹160 |
| Processing Cost | ₹170 |
| Website & Payment Gateway | ₹30 |
| Marketing | ₹90 |
| Proft | ₹420 |
But the repeat ratio is very much. Once they acquire 2 customers, 1 would certainly order next month also.
Which shark gave Hobby India an offer?
Namita Thapar was out because she felt there was no USP in the business. She thought she wouldn’t get a big return investing in this business.
Aman Gupta was out.
Vineeta Singh offered ₹50 Lakhs for 20% equity in the business. Amit Jain joined the offer.
| Offer |
| Vineeta Singh & Amit Jain – ₹50 Lakhs for 20% |
Anupam Mittal was out.
They gave a counteroffer of ₹50 Lakhs for 4% to Vineeta Singh and Amit Jain. But they didn’t agree and there was no deal.
| Company Name | Hobby India |
| Founders | Vaibhav Dilipbhai Sutariya, Shruti Vaibhav Sutariya & Khyati Dilipbhai Sutariya |
| Asked Amount | ₹50 Lakhs for 3% |
| Final Deal | No Deal |
| Sharks | No Shark |
| Company Net Worth | ₹16.67 Crores |
| Company Website | hobbyindia.store |
| Company Status | In Business |
What deal did Hobby India get in Shark Tank India?
The sharks didn’t get any bite of the business but they wished them good luck.
