What Happened to Amrutam After Shark Tank India?
What is Amrutam?
Amrutam is an Ayuvedic lifestyle brand. Amrutam offers different healthcare products. It also has different personal products.
Amrutam has both consumable & application-based products. The motto of Amrutam is “Health is Beauty”.
All the products from Amrutam are certified by PETA, the US FDA, Ministry of AYUSH.
Who is the Founder of Amrutam?
Ashok Gupta is the founder of Amrutam. Agnim Gupta & Stuti Gupta are his children who are helping him run the business. They are from Madhya Pradesh.
Ashok Gupta is a very hard-working individual. But he wasn’t seeing the success he wanted in the business. He got disappointed with life. Later his children helped him.
Stuti Gupta did his Masters in Clinical Psychology.
Amrutam Before Shark Tank India?
Ashok Gupta started the company back in 2006. He ran the company for 10 years. In 2017, Agnim Gupta & Stuti Gupta joined the business and made it online.
The entire business is based in India. Only 5% of sales are coming from abroad.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹50 Lakhs for 2% equity. Which gives the company a valuation of ₹25 Crores.
How much money did they raise for Amrutam?
They didn’t raise any money for Amrutam. It’s a bootstrapped company.
How to get Amrutam?
You can get different products on their brand website. They have a big following on Instagram. They have 89k followers. Amrutam is also available in different marketplaces.
Unit Economics of Amrutam
Their average selling price is ₹700. Their marketing spend is 35%.
What are the Annual Sales of Amrutam?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹70 Lakhs |
| 2020 – 2021 | ₹2.6 Crores |
| 2021 – 2022 | ₹3.1 Crores |
| 2022 – 2023 | ₹3.5 Crores Projected |
Currently, they are EBITDA negative.
Which shark gave Amrutam an offer?
Namita Thapar was out. She didn’t feel like the business was investable at this point.
Anupam Mittal was out. He didn’t see any growth in the business. That’s why he didn’t give any offer.
Aman Gupta was out. He thought there was too much competition in the Ayurveda industry. That’s why he didn’t give any offer.
Vineeta Singh was out.
Peyush Bansal was out.
What deal did Amrutam get in Shark Tank India?
Amrutam didn’t get any deal in Shark Tank India.
| Company Name | Amrutam |
| Founder | Ashok Gupta |
| Asked Amount | ₹50 Lakhs for 2% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹25 Crores |
| Company Website | amrutam.co.in |
| Company Status | In Business |
What is the net worth of Amrutam?
Currently, the net worth of Amrutam is ₹25 Crores (According to the founder).
Is Amrutam still in Business?
Yes, Amrutam is still doing business. They’ve launched their application and doing many more things to expand their business in the USA.
