I’m a foodie and I love to taste new foods every now and then. But at the same time, I know all these junk foods are not good for my health. So, it’s basically a dilemma.
I want to eat delicious junk food but I want to be healthy also. But can’t I have the best of both worlds?
Looks like I’m not the only one with this problem. A lot of people want a solution to this problem.
That’s where Wicked Gud comes in place.
Bhuman Dani is a mechanical engineer. He completed his MBA. He founded TGL and left TGL when it was ₹18 Crore ARR.
Soumalya Biswas completed his BBA graduation and later did his MBA. Then joined Hindustan Times as MT.
Monish Debnath was a literature student and completed his Masters in consumer behavior.
These 3 founders were already established in their own fields so when they came together and wanted to create something that was bound to be a kickass thing.
Wicked Gud makes pasta and noodles but with chickpeas, brown rice, lentils, whole wheat flour, and oats. Which makes the food much healthier. Wicked Gud wanted to capture the ever-growing ₹15000 Crores noodles market in India.
Wicked Gud used SCAD technology to make the instant noodles. That’s why there’s zero oil in it. SCAD stands for streaming, convection & air drying. In this process, the noodles don’t get deep fried. They don’t use any added flavor enhancers like MSG.
Wicked Gud started its journey in 2021. Their products are available on their own website. They are available on Amazon, Big Basket, Swiggy, and other marketplaces as well. They are currently exporting the goods to 4 different countries.
The founder came to Shark Tank India seeking ₹50 Lakhs in exchange for 1% equity in the company. Which gives the company a valuation of ₹50 Crores.
Aman Gupta left this episode because he was already an investor in this brand. That’s why he didn’t want to influence other sharks’ decisions with his presence. Aman invested in a pre-seed round, and the valuation was ₹17 Crores post-money.
So, noodles & pasta are two food segments that these guys are playing in. In noodles, Maggi is dominating the market and in healthy pasta, Pink Harvest is dominating.
Let’s take a look at the price point of Wicked Gud against Maggi and Pink Harvest.
|Leading Brands – Atta & Oats||₹25|
|Leading Brands||₹2000 / kg|
|Wicked Gud||₹400 / kg|
|July 2022||₹19.5 Lakhs|
|October 2022||₹35 Lakhs|
|Average Order Value||₹400|
They are burning ₹50 Lakhs per month on ₹35 Lakhs Sales. Till now they raised ₹13.25 Crores in funding.
Namita Thapar couldn’t find any scope of becoming profitable any time soon. That’s why she was out and didn’t give any offers.
Anupam Mittal was also out because he thought the road ahead was extremely difficult for this company. During that time no food companies were receiving funds also. That also made the market more difficult.
Peyush Bansal was out also. Because he thought the target of becoming a unicorn in this sector would be extremely hard and he didn’t want to put his bet on this.
Vineeta Singh was also out because she thought the valuation that they were providing was not accurate. The company is not yet profitable and on top of that, there’s no sign of becoming profitable anytime soon.
Amit Jain was also out because he thought the fundamental was wrong, spending ₹200 on marketing was not the best strategy according to him.
|Company Name||Wicked Gud|
|Founder||Soumalya Biswas, Bhuman Dani & Monish Debnath|
|Asked Amount||₹50 Lakhs for 1%|
|Monthly Burn||₹50 Lakhs per month|
|Final Deal||No Deal|
|Company Status||In Business|
They didn’t get any offers from the sharks and returned empty-handed. Even though the food was delicious they couldn’t secure a delicious deal.
All the best Wicked Gud. I hope you guys pivot from this situation and do well in the future. There’s always a need for healthy junk food in the market out there.