What Happened to Sharmaji Ka Aata After Shark Tank India?

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What do you eat for breakfast? If you live in the Indian subcontinent, your answer most probably will be chapati, roti, naan, paratha, etc. And to make these delicious dishes, you need to use wheat or flour.

But how do you make sure that you’re using the best quality wheat? Well, if you’re having wheat made from chakki, then the quality will be better.

Who is the Founder of Sharmaji Ka Aata?

Sangeeta Sharma & Pranav Sharma are the founders of Sharma Ji Ka Aata. They are from Pune. Sangeeta wanted to have the best quality flour for her family. So, she bought a chakki machine and started making flour on her own. She doesn’t use any preservatives while making the flour.

Initially, she started the venture for the betterment of her family. But two of her family members got ill and then she decided to take this work to the next level and make this a solid business.

Sharmaji Ka Aata Before Shark Tank India?

Once she understood how the whole process works, she founded the company Sharma Ji Ka Aata in 2019 with his son. They have a nutritionist also. They have 40 different types of flour. Among them, Sharbati Wheat is the best seller item. Multigrain, Jawar, Ragi, and Bajra these are also quite popular.

If you take a close look at the packaging, you’ll see a male person’s face. That is Sangeeta Sharma’s brother.

How much money did they ask for Sharmaji Ka Aata?

They came to Shark Tank India seeking ₹40 Lakhs for 10% equity in the company. Which gives the company a valuation of ₹4 Crores.

Currently, they have 4000 customers. They didn’t spend anything on marketing. She is active on social media and she spends 2 hours every single day in the morning in different Facebook groups doing marketing for her product. She didn’t spend any money on delivering either. She used to deliver the Aata on her own.

Pranav Sharma has a job but he wants to support his mother with her business venture also. So, he helps her in the operations department.

What are the Annual Sales of Sharmaji Ka Aata?

Fiscal YearAnnual Sales
2020 – 2021₹12 Lakhs
2021 – 2022₹27 Lakhs
2022 – 2023₹40 Lakhs Projected

Sales Split of Sharmaji Ka Aata

Offline Retail15%
Local vendors5%
Own Store20%

Unit Economics of Sharmaji Ka Aata

Their gross margin is 63%. And the net margin is 38%.

Since they have the grinding machines. They let other people use the machine and take revenues from that also.

Which shark gave Sharmaji Ka Aata an offer?

Anupam Mittal was out and he thought they didn’t need any investment at the moment. She understood the business quite well and a startup accelerator can easily help her grow her business by taking a small marginal fee. He didn’t give any offer.

Namita Thapar was out because he agreed with Anupam. She thought this business was not investable at this point.

Amit Jain offered her ₹20 Lakhs for 25% and ₹20 Lakhs debt at 12% interest.

Vineeta Singh offered her ₹20 Lakhs for 20% and ₹20 Lakhs debt at 12% interest.

Aman Gupta was out.

Amit Jain joined Vineeta’s offer.

Offer 1Offer 2Offer 3
Amit Jain – ₹20 Lakhs for 25% and ₹20 Lakhs debt at 12% interestVineeta Singh – ₹20 Lakhs for 20% and ₹20 Lakhs debt at 12% interest.Anupam Mittal – ₹40 Lakhs for 20%

Anupam Mittal didn’t want them to take a debt deal. That’s why he offered them ₹40 Lakhs for 20%. Even though he was out of the deal, he came back.

Company NameSharma Ji Ka Aata
FounderSangeeta Sharma & Pranav Sharma
Asked Amount₹40 Lakhs for 10%
Final Deal₹40 Lakhs for 20%
SharkAnupam Mittal
Company Net Worth₹2 Crores
Company Websitesharmajikaaata.com
Company StatusIn Business

They took Anupam’s offer.

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