What Happened to The Healthy Binge After Shark Tank India?
What is The Healthy Binge?
The Healthy Binge is a ready-to-eat snack. There are a couple of varieties. Like Jowar Pops, Ragi Crispies, and Quinoa Crispies.
The Healthy Binge is considered a good snack for your body as it has microfiber, iron, protein & calcium. It has less fat than other popular chips out there in the market.
It has 180 calories. It has 0% cholesterol. It’s 100% baked. It doesn’t have any flour. It’s 100% vegetarian and gluten-free.
Who is the Founder of The Healthy Binge?
Karan Korke & Pranav Korke are the founders of The Healthy Binge. They are from Pune. They are cousins. Pranav previously worked in the Finance sector. Karan previously got an offer as a Business Analyst.
Pranav is the CEO of the company. Pranav has 46% equity & Karan has 38% equity. Friends & family have 16%.
The Healthy Binge Before Shark Tank India?
They started the brand in 2021. Till now they’ve sold 200k packets of The Healthy Binge. Before starting the company they did R&D for 1 full year.
How much did they ask for on the pitch?
They came to the Shark Tank India seeking ₹50 Lakhs for 5% equity in the business. Which gives the company a valuation of ₹10 Crores.
How much money did they raise for The Healthy Binge?
They’ve raised 1 round from their friends & family. They took ₹1.13 Crores for 16%. The valuation was ₹7.5 Crores. This happened back in April 2021.
They’ve invested ₹1 Crore of that money for building the factory.
How to get The Healthy Binge?
Currently, The Healthy Binge is available in 13 cities. It’s also available in the e-commerce marketplaces.
Unit Economics of The Healthy Binge
The price of each packet of chips is around ₹40.
| MRP | ₹40 |
| Distribution | ₹14 |
| COGS | ₹12 |
| Profit | ₹14 |
Their monthly spend on marketing is ₹100k. They are not making any profit at the moment. They are burning money each month.
To make The Healthy Binge they are using their own factory. The factory is USFDA & ISO 22000 certified.
What is the Annual Sales of The Healthy Binge?
Their lifetime sale is ₹56 Lakhs.
Monthly Sales
| Month | Sales |
| August | ₹6.5 Lakhs |
| September | ₹7.5 Lakhs |
| October | ₹11 Lakhs |
Which shark gave The Healthy Binge an offer?
Peyush Bansal gave the 1st offer. He offered ₹50 Lakhs for 5%. He wanted Aman Gupta to join in that offer. Aman Gupta agreed to that offer.
Vineeta Singh was out. She’s an investor in one of the competitors of The Healthy Binge. That’s why she didn’t give any offer.
Namita Thapar was out. Namita thought there was already a great offer on the table. That’s why she didn’t give any offer.
Anupam Mittal was out because he thought the healthy snacks category was too crowded at the moment. That’s why he didn’t give any offer.
| Offer 1 |
| Peyush Bansal & Aman Gupta – ₹50 Lakhs for 5% |
What deal did The Healthy Binge get in Shark Tank India?
The Healthy Binge got a deal from Peyush Bansal & Aman Gupta. The deal was ₹50 Lakhs for 5%. The company valuation was ₹10 Crores.
| Company Name | The Healthy Binge |
| Founder | Karan Korke & Pranav Korke |
| Asked Amount | ₹50 Lakhs for 5% |
| Final Deal | ₹50 Lakhs for 5% |
| Sharks | Peyush Bansal & Aman Gupta |
| Company Net Worth | ₹10 Crores |
| Company Website | www.healthybinge.co.in |
| Company Status | In Business |
What is the net worth of The Healthy Binge?
Currently, the net worth of The Healthy Binge is ₹10 Crores.
Is The Healthy Binge still in Business?
Yes, The Healthy Binge is still doing good business with its healthy snacks company.
