What Happened to Licksters After Shark Tank India?
What is Licksters?
Licksters is a popsicle & ice cream brand. It has the most fruit components compared to its competitors. It has more than 80% fruits which is why you will feel like you’re just eating another fruit, not ice cream.
Who is the Founder of Licksters?
Parimal Kalikar & Dhivya Subburaju are the founders of Licksters. They are husband & wife.
Talking about popsicle brands, all the sharks from Shark Tank India season 1 invested in a popsicle brand called Skippi Ice Pops. If you’re interested, you can read the Skippi Ice Pops update.
It has no chemicals or artificial colors. It has vegan fruit bars, Greek yogurt bars, and ice Cream bars. The company started with only 6 flavors, but now it has more than 30 flavors available.
Licksters Before Shark Tank India?
They started the company with a small room. Now they are operating on 5000 sq ft space. In the future, they are moving to an 18000 sq ft space.
How much money did they ask for Licksters?
Parimal & Dhivya came to Shark Tank India seeking ₹50 Lakhs for 5% in the business. Which gives the company a valuation of ₹10 Crores.
The sharks tried the Licksters ice-creams. Taste wise they didn’t find any difference. Also, the ice-creams are extremely pricey. 1 stick costs anywhere between ₹80 ~ ₹120. They sell through their own website. They are available on Zomato & Swiggy also. They are not available in retail stores.
What are the Annual Sales of Licksters?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹9 Lakhs |
| 2020 – 2021 | ₹16 Lakhs |
| 2021 – 2022 | ₹65 Lakhs |
| 2022 – 2023 | ₹2 Crores (Projected) |
Last month’s sales ₹14 Lakhs.
Unit Economics of Licksters
| Margins | Own Stores | Franchises |
| Gross Margin | 70% – 72% | 50% |
| Net Margin | 40% | 22% – 23% |
Which shark gave Licksters an offer?
Namita Thapar was out because she didn’t like the price of the ice cream. The pricing seemed too expensive for her. She liked the taste though.
Aman Gupta was out because he thought the pricing was too much for the product. Also, there’s a lack of potential according to her.
Peyush Bansal was out because he was already invested in 1 popsicle brand, he didn’t want to invest in the same category again.
Anupam Mittal was out because he thought the positioning of the company was not clear yet.
Amit Jain was initially out because he didn’t like the taste of the ice cream. But the couple was very persuasive. They requested Amit Jain to give them a chance and take a bet on them. Amit Jain wasn’t present in Shark Tank India Season 1, so he didn’t invest in Skippi Ice Pops. So there wasn’t any conflict of interest.
What deal did Licksters get in Shark Tank India?
Amit Jain offered them ₹25 Lakhs for 5% & ₹25 Lakhs debt. Which gives the company a valuation of ₹5 Crores.
| Company Name | Licksters |
| Founder | Parimal Kalikar & Dhivya Subburaju |
| Asked Amount | ₹50 Lakhs for 5% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹5 Crores |
| Company Website | www.licksters.com |
| Company Status | In Business |
The founder couple didn’t negotiate and this was the only offer on the table, so they took the deal without any hesitation.
