What Happened to URturms After Shark Tank India?
What is URturms?
URturms is an apparel brand that creates intelligent clothing using technology. It uses a hydrophobic technology that makes it anti-stain, anti-odor, antifungal, and antibacterial.
Some of the popular apparel from URturms are,
- 30 days no wash denim jeans
- AC cool tech shirts
- 7 days no smell socks
Who is the Founder of URturms?
Surender Singh Rajpurohit is currently the owner of URturms. Previously he was a customer of URturms in 2018. He acquired URturms in 2022. He paid ₹1.5 Crores in cash and 12.5% equity in the new company while acquiring URturms.
He’s from Rajasthan. He spent 15 years in the automotive industry. He has excellence in business operations.
URturms Before Shark Tank India?
Before it was acquired, URturms had a lot of SKUs. Surender reduced the SKUs. MS Dhoni uses URturms on a regular basis.
Surender didn’t keep warehouses in different cities. He optimized the cost of packaging. He also reduced the team from 60 to 9 people.
How much money did he ask for on the pitch?
He came to Shark Tank India seeking ₹1.2 Crore for 2% equity in the company. Which gives the company a valuation of ₹60 Crores.
How to get URturms products?
You can get all the products on their brand website.
Unit Economics of URturms
The marketing spend for 2022 – 2023 is ₹40 Lakhs.
| Category | Other Brands | URturms |
| Jeans | ₹1500 ~ ₹2000 | ₹3000 |
| Shirts | ₹999 | ₹999 |
What are the Annual Sales of URturms?
| Fiscal Year | Annual Sales |
| 2022 – 2023 | ₹57 Lakhs |
| Month | Sales |
| October 2022 | ₹3 Lakhs |
| October 2023 | ₹86 Lakhs |
Which shark gave URturms an offer?
Aman Gupta was impressed with the founder. He offered him ₹1.2 Crore for 4% and 5% royalty on sales until ₹1.2 Crore is recouped.
Peyush Bansal was out. He previously invested in the company but didn’t get the proper return he expected. Peyush Bansal advised him to work on the 20-wash issue.
Anupam Mittal was interested in the business. He offered him ₹1.2 Crores for 4% equity and 2% royalty until ₹1.8 Crores is recouped.
Azhar Iqubal offered him ₹1.2 Crores for 4% equity.
Vineeta Singh was out.
| Offer 1 | Offer 2 | Offer 3 |
| Aman Gupta – ₹1.2 Crore for 4% & 5% royalty on sales until ₹1.2 Crore is recouped | Anupam Mittal – ₹1.2 Crores for 4% & 2% royalty until ₹1.8 Crores is recouped | Azhar Iqubal – ₹1.2 Crores for 4% |
What deal did URturms get in Shark Tank India?
URturms got a deal from Azhar Iqubal. The deal was ₹1.2 Crore for 4%.
| Company Name | URturms |
| Founder | Surender Singh Rajpurohit |
| Asked Amount | ₹1.2 Crore for 2% |
| Final Deal | ₹1.2 Crore for 4% |
| Shark | Azhar Iqubal |
| Company Net Worth | ₹30 Crores |
| Company Website | urturms.com |
| Company Status | In Business |
What is the net worth of URturms?
After the Shark Tank India deal, the net worth of URturms is ₹30 Crores.
Is URturms still in Business?
Yes, URturms is still in business.
