What Happened to Arata After Shark Tank India?

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What is Arata?

Arata is a hair care brand. It offers different products for different types of hair. Whether you have curly, frizzy, or short hair, Arata has something in store for you.

Arata has 50+ SKUs. All the products are toxin-free.

Btw, Arata is a Japanese word, that means fresh and new. In case you want to know.

Who is the Founder of Arata?

Dhruv Bhasin & Dhruv Madhok are the founders of Arata. The founders have 43% equity in the company.

Arata Before Shark Tank India?

They started Arata in 2018. More than 8 Lakh people have used Arata products in their hair. Taapsee Pannu was the brand ambassador of Arata. Arata has 65k followers on Instagram.

How much money did they ask for on the pitch?

They came to Shark Tank India seeking ₹1 Crore for 1.25% equity in the company Arata. Which gives the company a valuation of ₹80 Crores.

How much money did they raise for Arata?

TimeMoney RaisedValuation
January 2019₹3.5 Crores₹11 Crores
November 2020₹7 Crores₹18 Crores
November 2021₹17 Crores₹77 Crores

Currently, they have 2 LOI.

How to get Arata?

You can get Arata products on their brand website and all the marketplaces out there. They are also available on quick commerce.

Unit Economics of Arata

The website repeat rate is 40% ~ 45. They have ₹50 Lakhs left in the bank account and ₹4 ~ ₹4.5 Crores worth of inventory.

Sales split of Arata


Price of Arata Shampoo

Super Shampoo MRP₹899
Super Shampoo average selling price₹600

What are the Annual Sales of Arata?

Fiscal YearAnnual SalesLoss
2020 – 2021₹6.5 Crores₹3.2 Crores
2021 – 2022₹14 Crores₹7.8 Crores
2022 – 2023₹17 Crores₹12 Crores
2023 – 2024₹25 Crores Projected

Which shark gave Arata an offer?

Anupam Mittal was out. He couldn’t see any key differentiator. The company valuation didn’t make sense to him.

Deepinder Goyal was out. He couldn’t invest in the company because they are partnered with Blinkit.

Aman Gupta was out. He was scared whether this would be a safe investment or not.

Namita Thapar & Vineeta Singh gave a combined offer. They offered them ₹1 Crore for 2%.

Offer 1
Namita Thapar & Vineeta Singh – ₹1 Crore for 2%

What deal did Arata get in Shark Tank India?

Arata got a deal from Namita Thapar & Vineeta Singh. The deal was ₹1 Crore for 1.33% equity & 0.67% advisory share. That way the company didn’t do a down round.

Company Name Arata
Founder Dhruv Bhasin & Dhruv Madhok
Asked Amount ₹1 Crore for 1.25%
Final Deal ₹1 Crore for 1.33% & 0.67% advisory share
Sharks Namita Thapar & Vineeta Singh
Company Net Worth ₹75 Crores
Company Website www.arata.in
Company Status In Business

What is the net worth of Arata?

After the Shark Tank India deal, the net worth of Arata was ₹75 Crores.

Is Arata still in Business?

Yes, Arata is still in the hair care business and killing it on quick commerce.

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