What Happened to NutriCook After Shark Tank India?

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What is NutriCook?

NutriCook is a brand that offers oil & waterless cookware. It has many unique features that will amaze you.

  1. It comes with a multi-cooking system. You can cook many dishes using the same cookware.
  2. The handle on the top has a thermo watch. It’ll tell you the temperature inside.
  3. You can save gas expenses up to 50% using this cookware.
  4. The base of the cookware is made with different allows and the cookware is made of 316 L surgical grade steel.

Who is the Founder of NutriCook?

Asha V M & P Ravi Kumar Reddy are the founders of NutriCook. Asha is from Bangalore & Ravi is from Andhra Pradesh.

NutriCook Before Shark Tank India?

They started the company in 2019. More than 2500 people have used their cookware. NutriCook has 2 competitors.

How much money did they ask for on the pitch?

They came to Shark Tank India seeking ₹1 Crore for 2% equity in the company NutriCook. Which gives the company a valuation of ₹50 Crores.

How much money did they raise for NutriCook?

They invested ₹4 Crores in the business till now.

How to get NutriCook?

This cookware is a high-value product. So, they need to demonstrate the product in the potential buyer’s house. For every 2 demonstrations, they make 1 sale happen.

Unit Economics of NutriCook

The price per set is ₹32,710. Making cost is 40% of ₹32,710. The gross margin is 60%. This cookware is 3 times more expensive than other similar products.

What are the Annual Sales of NutriCook?

Fiscal YearAnnual Sales
2019 – 2020₹80 Lakhs
2020 – 2021₹13 Lakhs
2021 – 2022₹1 Crore
2022 – 2023₹40 Lakhs to date

Which shark gave NutriCook an offer?

Namita Thapar was out. She thought similar results could be achieved with normal cookware also. The price seemed too high to her.

Aman Gupta was out. He found the price too high and didn’t have much interest in the product.

Peyush Bansal was out. He thought he couldn’t add any value to the business.

Anupam Mittal was out.

Vineeta Singh was interested in the product. She offered them ₹50 Lakhs for 10% & ₹50 Lakhs debt at 12% interest. This was a non-negotiable offer from Vineeta’s side.

What deal did NutriCook get in Shark Tank India?

NutriCook got a deal from Vineeta Singh in Shark Tank India. The deal was ₹50 Lakhs for 10% & ₹50 Lakhs debt at 12% interest.

Company Name NutriCook
Founder Asha V M & P Ravi Kumar Reddy
Asked Amount ₹1 Crore for 2%
Final Deal ₹50 Lakhs for 10% & ₹50 Lakhs debt at 12% interest
Shark Vineeta Singh
Company Net Worth ₹5 Crores
Company Website www.nutricookindia.com
Company Status In Business

What is the net worth of NutriCook?

The net worth of NutriCook is ₹5 Crores.  

Is NutriCook still in Business?

Yes, NutriCook is still in the cooking business.

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