What Happened to Kalakaram After Shark Tank India?
What is Kalakaram?
Kalakaram is a kid’s brand that makes DIY kits. These DIY kits cover from beginner to advanced level. Their target age group is 4 to 14 years.
Some of the popular products are
- Mandala art coaster painting kit
- Canvas painting kit
- Rock painting kit
- 5 Ring Dreamcatcher making kit
- Solar system model kit
All the products are properly tested. The DIY arts and crafts market size is ₹4000 Crores in India, so there’s a huge possibility to grow big in this market.
Who is the Founder of Kalakaram?
Chaitanya Malhotra is the founder of Kalakaram. He’s from Gurgaon.
His grandfather’s name is Ram and his father’s name is Kamal. That’s how the name Kalakaram came into place. He started the company in 2022 March.
Equity Split
| Chaitanya | 50% |
| Chaitanyas father | 50% |
How much money did he ask for on the pitch?
He came to Shark Tank India seeking ₹50 Lakhs for 2.5% equity in his company Kalakaram. Which gives the company a valuation of ₹20 Crores.
How much money did he raise for Kalakaram?
He didn’t raise any money for the business. It’s a completely bootstrapped company.
How to get Kalakaram DIY kits?
You can get the DIY kits on their brand website. They are available in different marketplaces. Also, you can find the DIY kits in 350+ retail stores.
Sales Split of Kalakaram
| Offline | 90% |
| Online | 10% |
| General trade | 35% |
| Hamleys | 45% |
| Exports | 10% |
| Online | 10% |
What are the Annual Sales of Kalakaram?
| Month | Sales |
| September 2023 | ₹42 Lakhs |
| October 2023 | ₹45 Lakhs |
| November 2023 | ₹50 Lakhs |
| Fiscal Year | Annual Sales |
| 2022 – 2023 | ₹1.5 Crores |
| 2023 – 2024 | ₹5 Crores Projected |
The net margin is 23%.
Which shark gave Kalakaram an offer?
Namita Thapar was very impressed with the Kalakaram products. She offered ₹50 Lakhs for 5%.
Anupam Mittal offered ₹50 Lakhs for 4%.
Vineeta Singh was out. She wasn’t sure how big the business would become. That’s why she didn’t give any offer.
Peyush Bansal offered ₹50 Lakhs for 5%.
Aman Gupta offered ₹50 Lakhs for 4%.
| Offer 1 | Offer 2 | Offer 3 | Offer 4 | Offer 5 |
| Namita Thapar – ₹50 Lakhs for 5% | Anupam Mittal – ₹50 Lakhs for 4% | Peyush Bansal – ₹50 Lakhs for 5% | Aman Gupta – ₹50 Lakhs for 4% | Anupam Mittal, Peyush Bansal & Namita Thapar – ₹60 Lakhs for 6% |
So, except Vineeta Singh, all 4 sharks were interested in the business.
What deal did Kalakaram get in Shark Tank India?
Kalakaram got an offer from Anupam Mittal, Peyush Bansal & Namita Thapar. The deal was ₹60 Lakhs for 6%.
| Company Name | Kalakaram |
| Founder | Chaitanya Malhotra |
| Asked Amount | ₹50 Lakhs for 2.5% |
| Final Deal | ₹60 Lakhs for 6% |
| Sharks | Anupam Mittal, Peyush Bansal & Namita Thapar |
| Company Net Worth | ₹10 Crores |
| Company Website | kalakaram.com |
| Company Status | In Business |
What is the net worth of Kalakaram?
After the Shark Tank India deal, the net worth of Kalakaram is ₹10 Crores.
Is Kalakaram still in Business?
Yes, Kalakaram is still in the DIY arts and crafts business.
