What Happened to Waggy Zone After Shark Tank India?
What is Waggy Zone?
Waggy Zone is a brand that makes ice cream premix powders for dogs. But how does this work exactly?
You simply have to mix the powder in water, stir it, and freeze it. After it’s frozen you can feed the ice cream to your dog. It’s as simple as it sounds.
It’s made of coconut milk powder and fruit powder. Because of these ingredients, this ice cream is completely safe for dogs.
It’s a new category. There’s no brand that is available all around the world at this moment.
There are a lot of startups working in the pet market nowadays. It’s a growing market in India.
Who is the Founder of Waggy Zone?
Darshankaur Khalsa is the founder of Waggy Zone. She’s from Mumbai.
She knows about ice cream more than you think as her father owns an ice cream factory. She wanted to make the ice cream in powder format because it’s easy that way.
Waggy Zone Before Shark Tank India?
More than 20,000 dogs have tested this ice cream. Waggy Zone is selling 3500 units per month.
How much money did she ask for on the pitch?
She came to Shark Tank India seeking ₹50 Lakhs for 5% equity in the company Waggy Zone. Which gives the company a valuation of ₹10 Crores.
How to get Waggy Zone?
You can get Waggy Zone ice cream from their brand website. It’s available on Amazon and 196 pet stores all around India.
Unit Economics of Waggy Zone
The price of 1 box of ice cream is ₹199. It’s not a profitable company. The company is currently in a break-even state.
| Retail gross margin | 60% |
| Online gross margin | 80% |
What are the Annual Sales of Waggy Zone?
| Fiscal Year | Annual Sales |
| 2020 – 2021 | ₹7.5 Lakhs |
| 2021 – 2022 | ₹24 Lakhs |
| 2022 – 2023 | ₹40 Lakhs |
Sales split of Waggy Zone
| Online | 50% |
| Offline | 50% |
Which shark gave Waggy Zone an offer?
Namita Thapar was out. She thought the TAM was too small. She also thought the price of the ice cream was too high.
Aman Gupta was out. He thought the price was too high.
Anupam Mittal was out. He couldn’t find any business in the dog ice cream sector.
Vineeta Singh was out. She advised her to reduce the price.
Peyush Bansal was out. He advised her to explore outside of India. As this could become big in export.
What deal did Waggy Zone get in Shark Tank India?
Waggy Zone didn’t get any deal in Shark Tank India.
| Company Name | Waggy Zone |
| Founder | Darshankaur Khalsa |
| Asked Amount | ₹50 Lakhs for 5% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹10 Crores |
| Company Website | waggyzone.com |
| Company Status | In Business |
What is the net worth of Waggy Zone?
The net worth of Waggy Zone is ₹10 Crores according to Darshankaur Khalsa.
Is Waggy Zone still in Business?
Yes, Waggy Zone is still feeding ice cream to dogs and doing business.
