What Happened to Tiggle After Shark Tank India?
What is Tiggle?
Tiggle is a brand that makes ready-to-make chocolate mixes. It’s made of roasted Cocoa. All the products are vegan and dairy-free.
Some of the popular products are.
- Hazelnut hot chocolate
- Dark hot chocolate
- Jaggery hot chocolate
Who is the Founder of Tiggle?
Anuva Kakkar is the founder of Tiggle. She’s from Agra. She’s 25 years old.
Tiggle Before Shark Tank India?
She started Tiggle in 2021. She started her company in her own house. But now, Tiggle has its own manufacturing unit. It has served more than 37,000 people. It has 9 people on the team.
The chocolate market in India is around ₹20,000 Crores. From that, the market size for chocolate drinks is ₹3000 Crores. It’s a big chocolate market and Anuva wants to make this a big household brand in India.
Competition of Tiggle is companies like Cadbury, Hershey, and Artisante.
Equity split of Tiggle
| Anuva | 96% |
| Anuva’s mother | 1% |
| Advisory share | 3% |
How much money did she ask for on the pitch?
She came to Shark Tank India seeking ₹50 Lakhs for 5% equity in the company Tiggle. Which gives the company a valuation of ₹10 Crores.
How much money did she raise for Tiggle?
She didn’t raise any money. It’s a bootstrapped company. She invested ₹20,000 of her own money into the business. It’s a profitable company. Their repeat rate is 25%.
How to get Tiggle chocolate drinks?
You can get Tiggle products on their brand website. They are also available in different marketplaces. Tiggle has 25k followers on Instagram.
Price of Tiggle
| Hot chocolate | ₹35 |
| Iced chocolate | ₹55 |
Unit Economics of Tiggle
| Average selling price | ₹308 |
| Shipping | ₹32 |
| Raw Materials | ₹64 |
| Packaging | ₹10 |
| Marketing | ₹109 |
| Salary | ₹43 |
| Rent | ₹4 |
| Other Expenses | ₹27 |
| Profit | ₹19 |
What are the Annual Sales of Tiggle?
| Fiscal Year | Annual Sales |
| 2023 – 2024 | ₹1 ~ ₹1.5 Crores |
Monthly sales
| Month | Sales |
| April 2023 | ₹5.9 Lakhs |
| May 2023 | ₹6.5 Lakhs |
| June 2023 | ₹8.9 Lakhs |
| July 2023 | ₹11 Lakhs |
| August 2023 | ₹12.6 Lakhs |
| September 2023 | ₹12 Lakhs |
Which shark gave Tiggle an offer?
Namita Thapar was out. She thought the TAM was too small in India.
Azhar Iqubal was out.
Amit Jain was impressed with Anuva. He offered her ₹20 Lakhs for 5% & ₹30 Lakhs debt at 15% interest for 3 years.
Anupam Mittal was out.
Peyush Bansal was also impressed with Anuva. He offered her ₹50 Lakhs for 20% & 1% royalty until ₹1 Crore is recouped.
| Offer 1 | Offer 2 |
| Amit Jain – ₹20 Lakhs for 5% & ₹30 Lakhs debt at 15% interest | Peyush Bansal – ₹50 Lakhs for 20% & 1% royalty until ₹1 Crore is recouped |
What deal did Tiggle get in Shark Tank India?
Tiggle got a deal in Shark Tank India from Peyush Bansal & Amit Jain. The deal was ₹50 Lakhs for 20% & 2% royalty until ₹1 Crore is recouped.
| Company Name | Tiggle |
| Founder | Anuva Kakkar |
| Asked Amount | ₹50 Lakhs for 5% |
| Final Deal | ₹50 Lakhs for 20% & 2% royalty until ₹1 Crore is recouped |
| Sharks | Peyush Bansal & Amit Jain |
| Company Net Worth | ₹2.5 Crores |
| Company Website | thetiggle.com |
| Company Status | In Business |
What is the net worth of Tiggle?
After the 2 shark deal, the net worth of Tiggle is ₹2.5 Crores.
Is Tiggle still in Business?
Yes, Tiggle is still in the chocolate drink industry doing business.
