What Happened to Proost After Shark Tank India?

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What is Proost?

Proost is a premium strong beer company based in India. It’s a mass premium affordable beer brand. The USP of Proost is,

  1. Premium Quality
  2. Low Bitterness
  3. High Affordability
  4. High Drinkability

Proost offers strong beer, light beer & wheat crafter beer. Strong beer is their main selling product. All the beers are made in India.

Who is the Founder of Proost?

Vijay P. Sharma & Tarun Bhargava are the founders of Proost. They wanted to provide premium quality beer to Indian people but at an affordable price.

Vijay previously worked at Punj Lloyd Limited. He left the company while he was the global CEO of the company.

Proost Before Shark Tank India?

They started the company Proost in 2018.

Currently, the market size of beer in India is ₹65,000 Crores.

The lifetime sales of Proost are 70 Lakhs units. Proost has 3 factories. In Punjab, Haryana & Telangana. 

They have the license to sell in Delhi, Haryana, Uttar Pradesh, Punjab & Kerala.

Proost wanted to stand out in the market as a bold company. That’s why you can see the product name is 69. Also, the domain has 69 in it.

How much money did they ask for on the pitch?

They came to Shark Tank India seeking ₹1 Crore for 0.75% equity in the company. Which gives the company a valuation of ₹133.33 Crores.

How much money did they raise for Proost?

They took loans for the company. Also, they raised 2 rounds.

How to get Proost?

One can get Proost in 1800 retail stores.

Unit Economics of Proost

Excise Duty₹45
Gross Margin₹22

Currently, they are not making any profit. They are burning money.

What are the Annual Sales of Proost?

Fiscal YearAnnual Sales
2018 – 2019₹77 Lakhs
2019 – 2020₹3.21 Crores
2020 – 2021₹4.2 Crores
2021 – 2022₹7.5 Crores
2022 – 2023₹35 Crores Projected

Which shark gave Proost an offer?

Peyush Bansal was out. He couldn’t add any value to the business that’s why he didn’t give any offer.

Namita Thapar was out. She didn’t have any expertise in the strong beer segment.

Anupam Mittal was out. He thought the business couldn’t scale after a certain point. Because there are many sketchy players in the market who don’t allow outside in this business. Some dark Shark Tank India moments, right?

Aman Gupta was out.

Amit Jain was out. He didn’t want to invest ₹1 Crore for 1% in the business. He wouldn’t have much skin in the game.

What deal did Proost get in Shark Tank India?

Proost didn’t get any deal in Shark Tank India.

Company NameProost
FounderVijay P. Sharma & Tarun Bhargava
Asked Amount₹1 Crore for 0.75%
Final DealNo Deal
SharkNo Shark
Company Net Worth₹133.33 Crores
Company Websitewww.proost69.com
Company StatusIn Business

What is the net worth of Proost?

Currently, the net worth of Proost is ₹133.33 Crores.

Is Proost still in Business?

Yes, Proost is still doing business in the strong beer industry.

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