What is iMumz?
iMumz is an application that monitors the mother and her child 24/7. iMumz gives proper guidance to the mother. With this application, you’ll get the best pregnancy care.
With the application, you can get the necessary content that can educate you. Also, you can do a bunch of things that will improve your lifestyle.
There are many applications in this sector but most of them have only static material. None of them guide a pregnant lady or a mother into a better lifestyle. That’s where iMumz is different.
Who is the Founder of iMumz?
4 of them have equal shares of the company. They hold 67% of the company. ESOP has 10%. Investors hold 23%.
Ravi & Mayur met in college. They both wanted to do something in the health industry. Later they met Dr. Jaideep who was equally fascinated to help in this segment. Dr. Jaideep has decades of experience in gynecology.
iMumz Before Shark Tank India?
They started the company back in 2020. Till now, more than 600k people downloaded the application.
How much did they ask for on the pitch?
They came to the Shark Tank India seeking ₹70 Lakhs for 1% equity of the company. Which gives the company a valuation of ₹70 Crores.
How much money did they raise for iMumz?
They raised money before coming to Shark Tank India.
How to use iMumz?
Once you download the application, you can identify yourself as a pregnant woman or mother. After that, it will ask you a couple of questions. You need to answer those questions.
After that iMumz will give you two plans. One is premium and one is standard. With the premium plan, you can consult with an expert who can further supervise you. With the standard plan, you’ll get access to the entire content library.
The premium plan is expensive, and the standard plan is slightly cheaper. The premium plan is ₹1799 per month and the standard plan is ₹699 per month.
In the application, you will find detailed work sessions that you can perform at any time during the day. Like talking to the baby in the womb or doing an exercise.
The entire application is both in English & Hindi.
Unit Economics of iMumz
They have 1.1 Lakh active users. They have 30,000 paid users.
They do marketing to get new users. They run ads on Facebook & Google. This drives a lot of traffic to the application. They do content marketing on Instagram. They have a pretty decent following on Instagram. They have 230k followers. Also, they get new users from word of mouth.
What are the Annual Sales of iMumz?
Their lifetime sales are ₹2.2 Crores. Their monthly revenue is ₹20 Lakhs. ₹16 Lakhs came from the standard plan and ₹4 Lakhs came from the premium plan.
Which shark gave iMumz an offer?
Namita Thapar was out. She felt the valuation of the company was too high for her.
Aman Gupta was out. He felt the need for the application and advised them to increase the usability of the application.
Vineeta Singh was out. She felt she couldn’t help them much to grow the business. She also felt this business would require a lot of capital to become big.
Anupam Mittal was out. He couldn’t find a way to scale the business. He advised them to find the product market fit.
Peyush Bansal gave an offer. He offered them ₹10 Lakhs for 1% & ₹60 Lakhs debt at 10% interest.
|Peyush Bansal – ₹10 Lakhs for 1% & ₹60 Lakhs debt at 10% interest
What deal did iMumz get in Shark Tank India?
iMumz got a deal from Peyush Bansal. The deal was ₹10 Lakhs for 1% & ₹60 Lakhs debt at 10% interest.
|Mayur Dhurpate, Ravi Teja Akondi & Dr. Jaideep Malhotra
|₹70 Lakhs for 1%
|₹10 Lakhs for 1% & ₹60 Lakhs debt at 10% interest
|Company Net Worth
What is the net worth of iMumz?
Currently, the net worth of iMumz is ₹10 Crores.
Is iMumz still in Business?
Yes, iMumz is still in business.