What Happened to Hammer Lifestyle After Shark Tank India?
What is Hammer Lifestyle?
Hammer Lifestyle is a brand mainly for Smart Indian. Hammer has a range of products that will make your everyday life easier. Such as Bluetooth headphones, electric toothbrushes, wireless chargers, etc.
Who is the Founder of Hammer Lifestyle?
Rohit Nandwani is the founder of Hammer. Chand Bhatia and Rohit Singla are his business associates who came with him pitching the business but later left.
Hammer Lifestyle Before Shark Tank India?
Hammer Lifestyle was started in 2019. Till now, they’ve served 1.5 Lakh customers.
How much money did he ask for Hammer Lifestyle?
Rohit came to Shark Tank India seeking ₹30 Lakhs for 3% equity in the business. Which gives the company a valuation of ₹10 Crores.
Rohit was quite nervous while he was pitching his business to the sharks. For obvious reasons, there’s Aman Gupta sitting who was like his biggest competitor.
They have 14 SKUs. Among them, the top 3 are Hammer Bash headphones, SmartWatch, and Wireless Charger.
Hammer Bash headphones provide comfort and really good music quality.
What are the Annual Sales of Hammer Lifestyle?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹2.5 Crores |
| 2020 – 2021 | ₹5 Crores |
| 2021 – 2022 | ₹10 Crores (Projected) |
The price of the smartwatch ranges from ₹2500 to ₹3500.
Which shark gave Hammer Lifestyle an offer?
Namita Thapar was out. Because she thought Rohit had too many SKUs and the market was already really cluttered.
Anupam Mittal asked Rohit to describe him in 1 sentence. Rohit replied he was really realistic, practical & ambitious.
Aman Gupta stayed silent for a long time. Then he gave Rohit an open offer to sell the Hammer brand to him. Aman advised him to close all the SKUs and only keep the electric toothbrush. Rohit seemed confused a bit but he agreed to sell the Hammer brand to Aman Gupta.
Peyush Bansal interrupted the conversation and said it was becoming a corporate deal, and Shark Tank is not an appropriate stage for making corporate deals.
Ashneer Grover & Anupam Mittal gave a combined offer of ₹1 Crore for 25% of the company.
| Offer 1 | Offer 2 |
| Ashneer Grover & Anupam Mittal – ₹1 Crore for 25% | Aman Gupta – ₹1 Crore for 40% |
What deal did Hammer Lifestyle get in Shark Tank India?
Peyush Bansal was really pissed at the entrepreneur. Rohit was ready to abandon all the SKUs except electric toothbrushes. Seeing this even Anupam Mittal got pissed and got out of the combined deal.
Aman revised the offer. He offered ₹1 Crore for 40%.
| Company Name | Hammer Lifestyle |
| Founder | Rohit Nandwani |
| Asked Amount | ₹30 Lakhs for 3% |
| Final Deal | ₹1 Crore for 40% |
| Shark | Aman Gupta |
| Company Net Worth | ₹2.5 Crores |
| Company Website | hammeronline.in |
| Company Status | In Business |
Rohit took the offer with Aman Gupta.
