What Happened to Cremeitalia After Shark Tank India?
What is Cremeitalia?
Cremeitalia is a cheese brand. It makes fresh 100% natural cheese. The founder of Cremeitalia wants to make it a special cheese manufacturing company in India. Some of the popular products are,
- Chocolate dip
- Ranch dip
- Oregano spice mix dip
- African peri peri dip
Also, there are some ready-to-eat products like,
- Burrata
- Bocconcini
- Cherry Mozzarella
- Natural cream cheese
- Ricotta
- Sour cream
- Mascarpone
Who is the Founder of Cremeitalia?
Rajas Dhote is the founder of Cremeitalia. He’s from Mumbai. He studied in London. He has a family business in printing & packaging.
Equity split of Cremeitalia
| Rajas | 35.15% |
| Raja’s brother | 35.15% |
| Stakeholders | 12% |
| Others | 17.7% |
Cremeitalia Before Shark Tank India?
It’s available in 18 cities & 220 stores. There are 4 competitors of Cremeitalia in India. But the scale Cremeitalia was going to achieve in the upcoming days will be harder to compete with.
The fresh cheese market size in India is ₹120 Crores. The total cheese market is ₹4000 Crores. The cheese market is growing by 26% every year.
How much money did they ask for on the pitch?
She came to Shark Tank India seeking ₹90 Lakhs for 1.5% equity in the company Cremeitalia. Which gives the company a valuation of ₹60 Crores.
How much money did they raise for Cremeitalia?
| Round | Money Raised | Valuation |
| First | ₹1.3 Crores | ₹7 Crores |
| Second | ₹4.5 Crores | ₹22 Crores |
How to get Cremeitalia?
You can get Cremeitalia from their brand website. You can also get them in different retail stores.
Price of Cremeitalia products
| Burrata | ₹335 |
| Bocconcini cherry | ₹245 |
| Ricotta | ₹240 |
| Cherry Mozzarella | ₹245 |
Unit Economics of Cremeitalia
The return-to-vendor ratio is 7%.
| HoReCa gross margin | 30% ~ 35% |
| Retail | 50% |
| Blended net margin | 21% |
What are the Annual Sales of Cremeitalia?
Cremeitalia is making ₹62 Lakhs in sales per month. Out of ₹62 Lakhs ₹9 Lakhs is profit.
Which shark gave Cremeitalia an offer?
Namita Thapar was out. She didn’t find the business exciting enough to invest money in it.
Peyush Bansal was out. He wasn’t confident with the team. He didn’t get all the numbers he wanted.
Aman Gupta was out. He thought the business pitch could be better as he couldn’t answer all the questions properly.
Amit Jain was out. He didn’t find the founder sharp enough.
Anupam Mittal was out.
What deal did Cremeitalia get in Shark Tank India?
Cremeitalia didn’t get any deal in Shark Tank India.
| Company Name | Cremeitalia |
| Founder | Rajas Dhote |
| Asked Amount | ₹90 Lakhs for 1.5% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹60 Crores |
| Company Website | cremeitalia.com |
| Company Status | In Business |
What is the net worth of Cremeitalia?
The net worth of Cremeitalia is ₹60 Crores.
Is Cremeitalia still in Business?
Yes, Cremeitalia is still in the fresh cheese business.
