What Happened to Guardian Gears After Shark Tank India?
What is Guardian Gears?
Guardian Gears is a high-end luggage brand for motorcycle and touring. The company is based in Secunderabad. They manufacture all the bags. It offers,
- Backpacks
- Saddlebags
- Tail bags
- Thigh bags
- Cycling bags
- Other accessories
Who is the Founder of Guardian Gears?
Ismail Badri & Tasneem Badri are the founders of Guardian Gears. They are husband & wife.
They want to export Guardian Gears products. They want to make it a global brand.
Equity split of Guardian Gears
| Ismail Badri | 50% |
| Tasneem Badri | 50% |
Guardian Gears Before Shark Tank India?
They started Gear Up Your Motorcycle in 2015. It has 4.8k followers on Instagram. Later in 2018, they started Guardian Gears. It has 12k followers on Instagram.
Currently, they are selling 25000 ~ 30000 bags per year.
They have their own factory where they manufacture all the products. 30+ employees work in the factory.
More than 30,000 people have used Guardian Gears products.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹30 Lakhs for 5% equity in the company Guardian Gears. Which gives the company a valuation of ₹6 Crores.
How to get Guardian Gears?
You can easily get all the biking gear on their main website. They are available on Amazon. They are also available in 70+ retail stores.
Unit Economics of Guardian Gears
It’s a profitable business.
| Gross margin | 50% |
| Net margin | 15% |
Sales split of Guardian Gears
| Amazon | 60% |
| Offline retail stores | 40% |
Monthly Sales of Guardian Gears
| June 2021 | ₹18 Lakhs |
| July 2021 | ₹21 Lakhs |
| September 2021 | ₹30 Lakhs |
| October 2021 | ₹21 Lakhs |
What are the Annual Sales of Guardian Gears?
| Fiscal Year | Annual Sales |
| 2020 – 2021 | ₹1.5 Crore |
| 2021 – 2022 | ₹1.25 Crore to date |
| 2021 – 2022 | ₹2.5 Crores Projected |
Which shark gave Guardian Gears an offer?
Ashneer Grover was out. He thought the business wasn’t scalable.
Aman Gupta was out. He thought building a brand in this category would be extremely tough.
Peyush Bansal, Anupam Mittal & Vineeta Singh offered them ₹30 Lakhs for 30%. But the offer was under the condition that,
- They need to shut down the offline store
- They need to change the company logo
- They need to hire someone to do the branding of the company properly
| Offer 1 |
| Peyush Bansal, Anupam Mittal & Vineeta Singh – ₹30 Lakhs for 30% |
They gave a counteroffer. The counteroffer was ₹30 Lakhs for 15%. The sharks didn’t agree on that.
What deal did Guardian Gears get in Shark Tank India?
Guardian Gears didn’t get any deal in Shark Tank India.
| Company Name | Guardian Gears |
| Founders | Ismail Badri & Tasneem Badri |
| Asked Amount | ₹30 Lakhs for 5% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹6 Crores |
| Company Website | guardiangears.in |
| Company Status | In Business |
What is the net worth of Guardian Gears?
The net worth of Guardian Gears is ₹6 Crores.
Is Guardian Gears still in Business?
Yes, Guardian Gears is still in the motorcycle luggage business.
