What Happened to Crave Raja Foods After Shark Tank India?

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What is Crave Raja Foods?

Crave Raja Foods is a cloud kitchen chain. This is based in Kolkata.

Crave Raja Foods offers 4 different brands.

  1. SOS – Sandwiches, Omelets & Snacks
  2. Burrito Raja – Grabs
  3. Gusto Pizza – Half n Half Pizza & Chicken Wings
  4. The Fry Raja – Fried chicken

Who is the Founder of Crave Raja Foods?

Subhabrata Ganguly & Soupaul Dey are the founders of Crave Raja Foods. Subhabrata is from Bardhaman. They both met at Presidency University.

They both worked in a Startup and were impressed by the founder. Later they wanted to do something on their own. That’s when Crave Raja Foods was formed.

Crave Raja Foods does constant innovation in its menu. If any particular item is not doing well, they replace that with a different item.

Crave Raja Foods Before Shark Tank India?

Crave Raja Foods has 1 central kitchen. It has 3 cloud kitchens. Their food wastage is 1 ~ 2%.

How much money did they ask for on the pitch?

They came to Shark Tank India seeking ₹65 Lakhs for 3% equity in the company. Which gives the company a valuation of ₹21.67 Crores.

How much money did they raise for Crave Raja Foods?

They haven’t raised any money for the company. It’s a bootstrapped company.

Unit Economics of Crave Raja Foods

Their net margin is 3.5%. Which is really low.

Total Sales100%
Fixed Cost27%
Remaining Margin10%

Price of Different Items in Crave Raja Foods 

Small Gusto Pizza₹299
Large Gusto Pizza₹809
Burrito Raja₹239
The Fry Raja₹199

How to get Crave Raja Foods?

You can order their food items on different marketplaces like Zomato, and Swiggy. They have more than 10,000 ratings.

What are the Annual Sales of Crave Raja Foods?

Their lifetime sales are ₹4.1 Crores. Their monthly sales are ₹19.5 Lakhs.

Fiscal YearAnnual Sales
2021 – 2022₹2.56 Crores
2022 – 2023₹3.25 Crores

Which shark gave Crave Raja Foods an offer?

Aman Gupta was out. He felt the founders weren’t fully committed to the business. Also, he found the valuation of the company a bit high.

Peyush Bansal was out. He didn’t offer any deals because he didn’t have any expertise in this domain.

Namita Thapar was out. She felt it was a cluttered market.

Anupam Mittal was out. He felt there was an absence of customer pull in the company.

Amit Jain was out.

What deal did Crave Raja Foods get in Shark Tank India?

Crave Raja Foods didn’t get any deal in Shark Tank India.

Company NameCrave Raja Foods
FounderSubhabrata Ganguly & Soupaul Dey
Asked Amount₹65 Lakhs for 3%
Final DealNo Deal
SharkNo Shark
Company Net Worth₹21.67 Crores
Company Websitecraverajafoods.com
Company StatusIn Business

What is the net worth of Crave Raja Foods?

According to the founders, the net worth of Crave Raja Foods is ₹21.67 Crores.

Is Crave Raja Foods still in Business?

Yes, Crave Raja Foods is still in the food business.

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