What Happened to Ekatra After Shark Tank India?
Who is the Founder of Ekatra?
Aishwarya Jhawar & Minakshi Jhawar are the founders of Ekatra. This is a sustainable artisanal brand for lifestyle products. They make handmade products affordable for all people.
How to get Ekatra?
They sell their products on their own website. At the same time, their products are available on different marketplaces. People can also find them in retail stores.
They’ve worked with Netflix, Etsy, Salesforce, etc.
Aishwarya Jhawar & Minakshi Jhawar wanted to do something about women’s empowerment when they found out that 80% of women in India don’t have any stable income in their lives.
Aishwarya is an urban planner. She talked to a lot of women and saw their potential. She knew these women were talented. All they needed was a platform and they could have their own stable income.
All the products available under the Ekatra brand are made by women.
How much money did they ask for Ekatra?
Aishwarya Jhawar & Minakshi Jhawar came to Shark Tank India seeking ₹40 Lakhs for 10% equity in their company. Which gives the company a valuation of ₹4 Crores.
The products are not super unique but the designs will make you feel good about the product. All the products are made with extensive care which is also the USP of the brand.
Ekatra has 23 women working with them at the moment.
What are the Annual Sales of Ekatra?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹90,000 |
| 2020 – 2021 | ₹9 Lakhs |
| 2021 – 2022 (Quarter 1) | ₹10.4 Lakhs |
| Last month | ₹5.4 Lakhs |
Gross Margin 80%
Net Profit 27%
Unit Economics of Ekatra
| Sales | 100% |
| COGS | 20% |
| Overheads & Salaries | 16% |
| Commission | 25% |
| Tax | 12% |
| Net Margin | 27% |
Unit Economics
Which shark gave Ekatra an offer?
Aman Gupta was out because the business was small at the moment.
Namita Thapar was out because she thought the brand didn’t need any outside investors at the moment. She advised them to work on 2/3 hero products and make them big in the market.
Peyush Bansal was very impressed with the entrepreneur but the amount of SKUs the brand was dealing with at the moment was making him confused. To him, dealing with so many products can be disastrous for a company.
Anupam Mittal was out because he thought there wasn’t any scope for him to make money investing in the company.
Amit Jain offered ₹20 Lakhs for 20% of the company. The rest ₹20 Lakhs will be in debt. Peyush Bansal joined that offer. The offer came on condition that the founders would focus on limited products at the moment.
| Offer 1 |
| Amit Jain & Peyush Bansal – ₹20 Lakhs for 20% & ₹20 Lakhs debt |
The company was valued at ₹1 Crore.
| Company Name | Ekatra |
| Founder | Aishwarya Jhawar & Minakshi Jhawar |
| Asked Amount | ₹40 Lakhs for 10% |
| Final Deal | ₹20 Lakhs for 20% & ₹20 Lakhs debt |
| Sharks | Amit Jain & Peyush Bansal |
| Company Net Worth | ₹1 Crore |
| Company Website | ekatrahandmade.com |
| Company Status | In Business |
