What Happened to Decode Age After Shark Tank India?
What is Decode Age?
Decode Age is a longevity-focused company. It’s the first of its kind in India. Decode Age is built on 3 p’s.
- Prevent: Decode Age has a number of supplements. These supplements target different age-related symptoms and work on those.
- Predict: Decode Age predicts the current status of a user with 2 tests. One is Biological age testing and the other one is Gut microbiome testing.
- Personalize: Based on the test results, Decode Age then assigns further protocols to reverse the biological aging.
It has 10 SKUs in the supplements category. Such as NMN, Trans Resveratrol, Spermidine, Fisetin, Quercetin, etc. Their target age group is 35 to 60 years old.
Who is the Founder of Decode Age?
Rakesh Somani, Parth Amin & Darshit Patel are the founders of Decode Age.
Rakesh is a triathlete. He looks after operations & finance.
Parth has done his bachelor’s in Computer Applications. He specialized in Network Engineering. He looks after marketing.
Darshit has done his bachelor’s in Biotech Chemistry. He later studied Bio Informatics. He takes care of the science side.
They want to reduce the biological age of people with the help of Decode Age.
Equity split of Decode Age
| Rakesh Somani | 32.7% |
| Parth Amin | 32.7% |
| Darshit Patel | 32.7% |
| Investors | 1.9% |
Decode Age Before Shark Tank India?
They started the company in March 2023. Currently, Decode Age is collaborating with a UK-based lab for the biological age test.
They import NMN raw materials. They do the capsuling and bottling in India.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹1 Crore for 1.25% equity in the company Decode Age. Which gives the company a valuation of ₹80 Crores.
How much money did they raise for Decode Age?
They raised ₹1.13 Crores on a ₹60 Crores valuation. They also invested ₹1 Crore of their own money into the business.
How to get Biological Age Test kit?
You can simply go to their website. There you can order the Biological Age Test home kit. The price of the kit is ₹20,000. In the kit, you’ll find a tube. You’ve got to put your saliva in that tube.
After that Decode Age will collect that tube from your doorstep and process it in the lab. Finally, you’ll get the reports.
After the test, you’ll get 2 reports.
- DNA Report: In this report, you’ll get data on your muscle power, muscle stamina, muscle mass, O2 usage, anaerobic threshold, recovery rate, injury risk, etc.
- Biological Age Report: In this report, you’ll get data on your biological age, eye age, hearing age, memory age, inflammation score, etc.
Price of Decode Age tests
| Test Name | Price |
| Gut Microbiome Test | ₹7,000 |
| Biological Age Test | ₹20,000 |
Unit Economics of Decode Age
| COGS | 30% |
| Gross margin | 70% |
| EBITDA | -10% |
They burn ₹8 ~ ₹9 Lakhs per month.
Sales split of Decode Age
| Supplements | 93% |
| Tests | 7% |
What are the Annual Sales of Decode Age?
They have an ₹11 Crores Annual revenue run rate.
Which shark gave Decode Age an offer?
Namita Thapar was out. She thought there was no entry barrier in the business and anyone could start the business if they want. She thought the TAM would be small.
Aman Gupta was out. He didn’t find the business science-backed yet.
Amit Jain was out. He couldn’t understand their plan of action.
Vineeta Singh was out.
Anupam Mittal was interested in the category. He offered them ₹1 Crore for 2.5% & 1% royalty until ₹1.5 Crore is recouped.
| Offer 1 |
| Anupam Mittal – ₹1 Crore for 2.5% & 1% royalty until ₹1.5 Crore is recouped |
What deal did Decode Age get in Shark Tank India?
Decode Age got a deal from Anupam Mittal. The deal was ₹1 Crore for 2.25% & 1% royalty until ₹1.5 Crore is recouped.
| Company Name | Decode Age |
| Founders | Rakesh Somani, Parth Amin & Darshit Patel |
| Asked Amount | ₹1 Crore for 1.25% |
| Final Deal | ₹1 Crore for 2.25% & 1% royalty until ₹1.5 Crore is recouped |
| Shark | Anupam Mittal |
| Company Net Worth | ₹44.44 Crores |
| Company Website | decodeage.com |
| Company Status | In Business |
What is the net worth of Decode Age?
The net worth of Decode Age is ₹44.44 Crores.
Is Decode Age still in Business?
Yes, Decode Age is still in the reverse aging business.
