What Happened to A Little Extra After Shark Tank India?
What is A Little Extra?
A Little Extra is a unique jewelry brand. It’s funny and quirky. It offers jewelry inspired by our surrounding elements. Everything comes at affordable prices.
According to your mood and occasion, you can choose what to wear. There are more than 500 designs in A Little Extra.
This jewelry will make you unique in the crowd. 90% products are handmade. It’s a 100% online company.
Who is the Founder of A Little Extra?
Diksha Singhi is the founder of A Little Extra. She’s from Guwahati. She studied at Indraprastha College for Women. She owns 100% of the company.
A Little Extra Before Shark Tank India?
She started the company back in 2020. More than 80,000 products have been sold so far. It has 209k followers on Instagram.
She often makes videos that go viral. She models for the videos and keeps it natural. She shows her audience the jewelry-making process also. That way she forms a wall of trust. She follows content to commerce strategy in her business.
From design to production, it takes 45 days to complete. But it can be reduced to 7 days in the future.
The Indian fashion jewelry market size is ₹16,000 Crores.
How much money did she ask for on the pitch?
She came to Shark Tank India seeking ₹48 Lakhs for 6% equity in her company A Little Extra. Which gives the company a valuation of ₹8 Crores.
With the money, she wanted to export her products and expand the business in different marketplaces.
How much money did she raise for A Little Extra?
She invested ₹5000 of her own money into the business.
How to get A Little Extra jewelry?
You can get all the jewelry from the main website.
Unit Economics of A Little Extra
| Average selling price | ₹450 |
| COGS | 25% |
| Packaging | 4.5% |
| Rents, Overheads, Maintenance & others | 14% |
| Marketing | 6% |
| Salary | 15% |
| Shopify & Razorpay | 3.5% |
| Shipping | 7% |
| Gross margin | 75% |
| Profit before tax | 25% |
What are the Annual Sales of A Little Extra?
| Fiscal Year | Annual Sales |
| 2020 – 2021 | ₹17 Lakhs |
| 2021 – 2022 | ₹47 Lakhs |
| 2022 – 2023 | ₹1.22 Crore |
| 2023 – 2024 | ₹2 Crores Projected |
Which shark gave A Little Extra an offer?
Namita Thapar was out. She thought it’d be difficult for an investor to get an exit in this business.
Ritesh Agarwal offered her ₹48 Lakhs for 6%.
Vineeta Singh offered her ₹48 Lakhs for 8%. Anupam Mittal joined that offer.
Aman Gupta offered her ₹48 Lakhs for 6%.
| Offer 1 | Offer 2 |
| Vineeta Singh & Anupam Mittal – ₹48 Lakhs for 8% | Aman Gupta & Ritesh Agarwal – ₹48 Lakhs for 6% |
What deal did A Little Extra get in Shark Tank India?
A Little Extra got a deal from Vineeta Singh & Anupam Mittal. The deal was ₹60 Lakhs for 7.5%.
| Company Name | A Little Extra |
| Founder | Diksha Singhi |
| Asked Amount | ₹48 Lakhs for 6% |
| Final Deal | ₹60 Lakhs for 7.5% |
| Sharks | Vineeta Singh & Anupam Mittal |
| Company Net Worth | ₹8 Crores |
| Company Website | alittleextra.co.in |
| Company Status | In Business |
What is the net worth of A Little Extra?
The net worth of A Little Extra is ₹8 Crores.
Is A Little Extra still in Business?
Yes, A Little Extra is still in the fun quirky jewelry business.
