What Happened to Dabble After Shark Tank India?
If you have kids at your house, you know how hard it is to handle them when they are drawing & coloring something.
Maybe they are dropping the paint somewhere. Maybe they are trying to eat the crayon. The chaos is full on.
As a parent, you want your kids to be safe. But at the same time, you don’t want to stop their imagination power.
Your kids will play with paints and their bodies will be covered with them.
Don’t you want something that you can easily clean off your child’s body? What do you do?
What is Dabble?
You want a safe coloring kit for kids. That’s where Dabble comes in. It’s toxin-free. Dabble offers 10 child-safe products, such as finger paints, brushes, crayons, glue, coloring pages, etc.
All the ingredients used to make these coloring kits are child-safe. The finger paint has coconut oil & sweet orange oil in it. Using these coloring products will appeal to the children very much.
Who is the Founder of Dabble?
Neha Bajaj & Karen Saldanha are the founders of Dabble. They are from Bangalore.
How much money did they ask for Dabble?
They came to Shark Tank India seeking ₹50 Lakhs for 10% equity in the company. Which gives the company a valuation of ₹5 Crores. It’s completely a bootstrapped company.
Neha Bajaj & Karen Saldanha both are parents. Karen has 2 children. Neha has 1 child. They realized the problem at their own house. They started Dabble in their kitchen back in 2017. But they made their first sale in 2019. They both have 50/50 equity in the company.
Neha did a master’s in photography. Karen did her MBA in Marketing and finance. Later she did a women’s entrepreneurship program.
One can buy Dabble products from their own website. They are also available in different marketplaces.
These products are made with the help of a food technologist and cosmetologist. The products are so safe that even if any kid puts them in their mouth, there will be no harm. In the future, they’re planning to do FBA. Which stands for Fulfillment by Amazon.
The sharks saw the products and really admired the packaging of it.
What are the Annual Sales of Dabble?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹17 Lakhs |
| 2020 – 2021 | ₹14 Lakhs |
| 2021 – 2022 | ₹47.5 Lakhs |
Monthly sales ₹8.7 Lakhs
Which shark gave Dabble an offer?
Vineeta Singh was out because she thought there wasn’t much hunger for sales in the founder’s heart.
Namita Thapar was out because she thought the business acumen wasn’t right. The sales are not high enough for her to get excited and invest in the business.
Peyush Bansal was really impressed with the products. But he thought it was too early for him to invest. As there was a lot of work needed to make the brand big. That’s why he was out.
Unit Economics of Dabble
| Sales | 100% |
| COGS | 25% |
| Marketing | 9% |
| Shipping | 10% |
| Channel Margins | 30% |
| Salaries | 26% |
They are not making any profit at the moment. They are merely breaking even.
| Offer 1 | Offer 2 |
| Anupam Mittal – ₹50 Lakhs for 33.33% | Aman Gupta – ₹15 Lakhs for 10% & ₹35 Lakhs debt at 0% interest |
Anupam Mittal offered ₹50 Lakhs for 33.33% of the company. He wanted to be the 3rd partner of the company.
Aman offered ₹15 Lakhs for 10% & ₹35 Lakhs debt at 0% interest.
| Company Name | Dabble |
| Founder | Neha Bajaj & Karen Saldanha |
| Asked Amount | ₹50 Lakhs for 10% |
| Final Deal | ₹15 Lakhs for 10% & ₹35 Lakhs debt at 0% interest |
| Shark | Aman Gupta |
| Company Net Worth | ₹1.5 Crore |
| Company Website | dabbleplayart.com |
| Company Status | In Business |
They took Aman’s offer.
