What is the one thing that you need to have in your office?
Chair, of course.
We often underestimate the need for a good chair in our workplace. But investing in a good chair will probably give you the most return you can think of.
We’re spending 10 ~ 12 hours sitting on a chair. That’s a long period of time. If we just use any random chair, it will take a toll on our health before we can even realize it.
What is Cellbell?
Cellbell is an online chair brand that makes comfortable, stylish & high-quality chairs. They make customized chairs also. If you have any particular design in your mind you can share that with Cellbell and Cellbell will make it a reality for you.
There are 3 variants of chairs in Cellbell.
- Office Chairs – ₹4,000
- Boss Chairs – ₹8,000 ~ ₹10,500
- Gaming Chairs – ₹16,000
Till now, they’ve sold over 1,00,000+ chairs. Their average selling price is ₹5000.
Market Split of Cellbell
Who is the Founder of Cellbell?
Pawan Ishwardas Demla, Ishwardas Gopichand Demla & Chirag Ishwardas Demla are the founders of Cellbell. Pawan & Chirag are the sons of Ishwardas. Ishwardas has 30+ years of experience in the Transportation business.
How much money did they ask for CellBell?
They came to Shark Tank India seeking ₹90 Lakhs for 1.5% equity in the business. Which gives the company a valuation of ₹60 Crores.
CellBell Before Shark Tank India?
They started the business in 2019. In 3 years they’ve sold ₹50 Crores of products. Their yearly sale is ₹16 Crores. Their monthly profit is ₹17 ~ ₹18 Lakhs.
Which shark gave CellBell an offer?
Peyush Bansal was out because he couldn’t see any core differentiator in the business. He advised them to clear their direction.
Namita Thapar was out. She thought it was a cluttered market. She couldn’t add any value to this business. Also, she couldn’t see any possibility of having an exit in the near future from this business.
Aman Gupta was out. He advised them to focus their time on building a brand.
Anupam Mittal was out because he thought they were doing business with a wrong approach. He advised them how to do better.
Vineeta Singh was out because she thought this was not investable for her at the moment.
|Pawan Ishwardas Demla, Ishwardas Gopichand Demla & Chirag Ishwardas Demla
|₹90 Lakhs for 1.5%
|Company Net Worth
What deal did CellBell get in Shark Tank India?
Even though it was a profitable business. But no sharks invested in it.