What Happened to Cakelicious After Shark Tank India?
What is Cakelicious?
Cakelicious is a cake brand built by a mother-daughter duo. They’re doing business from the pandemic. They deliver their cakes in a unique box so that the cakes don’t get destroyed while delivering.
Who is the Founder of Cakelicious?
Fatema Barodawala & Duriya Barodawala are the founders of Cakelicious. They are from Kolkata. Fatema Barodawala is the daughter of Duriya Barodawala.
Fatema was in an abusive relationship. During the pandemic time, she ended the marriage and started the brand Cakelicious.
She used to find joy and happiness in making cakes. That’s why she turned her passion into her profession.
Duriya Barodawala is the head chef in Cakelicious. They don’t use any preservatives & premixes. It stays fresh for 2 weeks.
Cakelicious Before Shark Tank India?
Cakelicious has 3 sizes of cakes. They have 30 flavors of cakes. Currently, Cakelicious has 2 cloud kitchens & 1 retail store. Till now they’ve served more than 2 Lakh+ customers.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹25 Lakhs for 5% equity in the business. Which gives the Cakelicious company a valuation of ₹5 Crores.
How much money did they raise for Cakelicious?
They haven’t raised any money for Cakelicious.
How to get Cakelicious?
You can get cakes from Cakelicious on their brand website. They’re also available in different quick commerce stores.
Unit Economics of Cakelicious
| Selling Price | ₹350 |
| Making Cost | ₹140 |
| Gross Margin | 60% |
| Net Margin | 40% |
What are the Annual Sales of Cakelicious?
Currently, they make 500 cake tubs per month. Their best-selling products are Lotus Biscoff & Tiramisu Cake Tubs.
They are big on Instagram. They have 22k followers on Instagram. Currently, 40% of their sales are coming from Instagram. Their repeat rate is 80%.
| Month | Sales |
| July 2022 | ₹2 Lakhs |
| August 2022 | ₹2.5 Lakhs |
| September 2022 | ₹3 Lakhs |
Which shark gave Cakelicious an offer?
Aman Gupta was out. He really liked the cake. But he thought they didn’t need any investment at this stage of the business.
Peyush Bansal was out. He agreed with Aman Gupta.
Amit Jain was impressed with the founders and interested in investing. He offered them ₹15 Lakhs for 15% & ₹10 Lakhs debt @ 0% interest.
Anupam Mittal was out.
Namita Thapar was out. She thought she wouldn’t be able to help them in the cluttered cake market.
| Offer 1 |
| Amit Jain – ₹15 Lakhs for 15% & ₹10 Lakhs debt @ 0% interest |
What deal did Cakelicious get in Shark Tank India?
Cakelicious got a deal from Amit Jain in Shark Tank India. The deal was ₹25 Lakhs for 20%.
| Company Name | Cakelicious |
| Founder | Fatema Barodawala & Duriya Barodawala |
| Asked Amount | ₹25 Lakhs for 5% |
| Final Deal | ₹25 Lakhs for 20% |
| Shark | Amit Jain |
| Company Net Worth | ₹1.25 Crores |
| Company Website | www.cakelicious.net |
| Company Status | In Business |
What is the net worth of Cakelicious?
After the Shark Tank India deal, the net worth of Cakelicious is ₹1.25 Crores.
Is Cakelicious still in Business?
Yes, Cakelicious is still in business feeding people delicious cakes.
