What Happened to Atmosphere Kombucha After Shark Tank India?
What is Atmosphere Kombucha?
Atmosphere Kombucha is India’s first kombucha brand. They ferment green tea with bacteria and yeast and make kombucha. Some of their popular products are,
- Malta orange kombucha
- Apple pie kefir
- Raspberry detox
- Kargil apricot kombucha
- Blueberry & lavender kombucha
- Exotic lime kombucha
- Spicy ginger kombucha
- Blue pea flower kefir
Atmosphere Kombucha sells these products through Starbucks & Blue Tokai. All the employees working in Atmosphere Kombucha are women.
Who is the Founder of Atmosphere Kombucha?
Ariella Blank & Rebekah Sood are the founders of Atmosphere Kombucha. They both worked in corporate companies. Rebekah worked in FabIndia. She was the project manager at FabCafe.
Atmosphere Kombucha Before Shark Tank India?
Ariella & Rebekah’s father worked at IIT Kanpur as a mechanical engineering professor. Ariella was born in India and Rebekah was only 1.5 years old when she came to India.
Currently, 14 women work in Atmosphere Kombucha.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹75 Lakhs for 3% equity in the company Atmosphere Kombucha. Which gives the company a valuation of ₹25 Crores.
With the money, they want to make a big factory that can generate 3 Lakh bottles per month.
Market size of kombucha in India
There’s no research done on kombucha market size yet.
How to get Atmosphere Kombucha?
You can get Atmosphere Kombucha products from their brand website. They are also available in Starbucks & Blue Tokai. It’s a cold chain product. Also, the price is on the higher side.
Sales split of Atmosphere Kombucha
| Online | 40% |
| Retail stores | 20% |
| Café & Restaurants | 40% |
Distribution of Atmosphere Kombucha
Currently, they’re using trains to distribute their products. They pack ice with the products and send them from their manufacturing unit.
What are the Annual Sales of Atmosphere Kombucha?
| Fiscal Year | Annual Sales |
| 2022 – 2023 | ₹1 Crore |
Which shark gave Atmosphere Kombucha an offer?
Namita Thapar was out. She didn’t like the taste of the product that much.
Aman Gupta was out. He thought building a brand on kombucha would be difficult. That’s why he didn’t give any offer.
Peyush Bansal was out.
Anupam Mittal was interested in the business. He liked the founders. He offered them ₹75 Lakhs for 20%. He valued the company at ₹3.75 Crores.
Vineeta Singh was also interested. She offered them ₹30 Lakhs for 10% & ₹45 Lakhs debt at 12% interest. She valued the company at ₹3 Crores.
| Offer 1 | Offer 2 |
| Anupam Mittal – ₹75 Lakhs for 20% | Vineeta Singh – ₹30 Lakhs for 10% & ₹45 Lakhs debt at 12% interest |
So, the Kombucha sisters got 2 offers in Shark Tank India.
What deal did Atmosphere Kombucha get in Shark Tank India?
The kombucha sisters politely rejected Vineeta’s offer and gave Anupam a counteroffer. The counteroffer was ₹75 Lakhs for 8%. Anupam didn’t agree.
Atmosphere Kombucha didn’t get any deal in Shark Tank India.
| Company Name | Atmosphere Kombucha |
| Founder | Ariella Blank & Rebekah Sood |
| Asked Amount | ₹75 Lakhs for 3% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹25 Crores |
| Company Website | atmospherestudio.in |
| Company Status | In Business |
What is the net worth of Atmosphere Kombucha?
The net worth of Atmosphere Kombucha is ₹25 Crores.
Is Atmosphere Kombucha still in Business?
Yes, Atmosphere Kombucha is still in the kombucha business.
