What Happened to Urban Space After Shark Tank India?

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What is Urban Space?

Urban Space is a brand that fulfills all house furnishing needs. It has more than 1200+ SKUs. It uses high-quality fabric to make these products.

Some of the popular products of Urban Space are Bedsheets, Curtains, Table Linens, Carpets & others.

Who is the Founder of Urban Space?

Rohit Agarwal & Radhika Koolwal are the founders of Urban Space. They are husband and wife. They want to make Urban Space a one-stop solution when it comes to home décor.

Urban Space Before Shark Tank India?

They started the company in 2018. They have their own manufacturing setup.

They are very smart when it comes to marketing. They’ve identified their competitors and the keywords. They do live product shoots.

People are quite satisfied purchasing their products. Most of the products have 4.5+ ratings.

How much money did they ask for on the pitch?

They came to Shark Tank India seeking ₹1.8 Crore for 1% equity in the company Urban Space. Which gives the company a valuation of ₹180 Crores.

How to get Urban Space products?

You can easily get Urban Space products on their website. They are also available in different marketplaces.

Sales split of Urban Space


Website₹6.5 Crores
Amazon₹20 Crores
Myntra₹8 Crores
AJIO₹4.5 Crores
Others₹1 Crore

Unit Economics of Urban Space

Their net margin is 25% in the 2023 – 2024 fiscal year.

Average selling price₹1100
Shipping & Commissions17%

Repeat rate

Own website31%
Dormancy rate25%
Net promoter score89

What are the Monthly Sales of Urban Space?

August 2023₹4.15 Crores
September 2023₹3.65 Crores
October 2023₹8 Crores Projected

What are the Annual Sales of Urban Space?

Fiscal YearAnnual Sales
2022 – 2023₹20.5 Crores
2023 – 2024₹45 Crores Projected

Which shark gave Urban Space an offer?

Aman Gupta was out. He thought they didn’t need any outside investment at this point as they were already doing good on their own.

Vineeta Singh was out. She thought there’d be issues scaling the company.

Namita Thapar was out. She thought having an exit from the company would be challenging.

Anupam Mittal offered ₹1.8 Crores for 2% & 3% royalty until ₹3.6 Crores is recouped.

Amit Jain offered them ₹1.8 Crores for 2% & 5% royalty until ₹2.7 Crores is recouped.

Offer 1Offer 2
Amit Jain – ₹1.8 Crores for 2% & 5% royalty until ₹2.7 Crores is recoupedAnupam Mittal – ₹1.8 Crores for 2% & 3% royalty until ₹3.6 Crores is recouped

What deal did Urban Space get in Shark Tank India?

Urban Space didn’t get any deal in Shark Tank India.

Company Name Urban Space
Founders Rohit Agarwal & Radhika Koolwal
Asked Amount ₹1.8 Crore for 1%
Final Deal No Deal
Shark No Shark
Company Net Worth ₹180 Crores
Company Website www.urbanspacestore.in
Company Status In Business

What is the net worth of Urban Space?

The net worth of Urban Space is ₹180 Crores.

Is Urban Space still in Business?

Yes, Urban Space is still in the home furnishing business.

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