What Happened to Healthy Master After Shark Tank India?
What is Healthy Master?
Healthy Master is a healthy munching brand based in India. Healthy Master uses all the healthy ingredients to make the products. Such as nuts, seeds, berries, soya flour, oats, millet etc.
It has 250+ SKUs. Healthy Master wants to make India junk-free with their healthy snacks.
Who is the Founder of Healthy Master?
Tarun Agarwal, Dipti Singhal & Shivali Garg are the founders of Healthy Master. Shivali & Dipti are apartment friends. They are from Bangalore. Tarun is the CEO.
Dipti takes a salary from the company.
Equity split in Healthy Master
| Tarun Agarwal | 45% |
| Shivali Garg | 50% |
| Dipti Singhal | 5% |
Healthy Master Before Shark Tank India?
They started Healthy Master in 2019. Some of the popular products are beetroot chips, Bhakarwadi, and Bars.
Beetroot chips are non-fried. It has only 2% ~ 3% oil.
Bhakarwadi is made of pure flour. It doesn’t have any oil in it. It’s completely roasted.
There are 3 types of bars. Choco bar, energy bar & protein bar. All the bars are 100% preservative-free. They don’t have any added sugar.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹50 Lakhs for 2% equity in the company Healthy Master. Which gives the company a valuation of ₹25 Crores.
How to get Healthy Master?
You can get all the snacks from their website. They are available on Amazon, Zomato, Swiggy, and Flipkart too.
Healthy Master has its own mobile application. One can easily order from their application. If the order amount crosses ₹700 then one can get a free meal also.
The snacks aren’t available in retail stores. Because the shelf life is only 4 months.
Unit Economics of Healthy Master
The customer acquisition cost is ₹515. The average order value is ₹1250. The blended gross margin is 45%. The monthly burn is ₹2 Lakhs.
What are the Annual Sales of Healthy Master?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹31 Lakhs |
| 2020 – 2021 | ₹1.21 Crores |
| 2021 – 2022 | ₹1.31 Crores |
| 2022 – 2023 | ₹8.25 Crores Projected |
Sales split of Healthy Master
| B2B | 42% |
| D2C | 45% |
| Other marketplaces | 13% |
Which shark gave Healthy Master an offer?
Aman Gupta was out. He didn’t like the fact that the company has too many SKUs.
Namita Thapar was out. She thought the market was too cluttered. She couldn’t find any key differentiator that could separate them from other similar businesses.
Anupam Mittal was out. He advised them to make the brand more profitable.
Vineeta Singh offered them ₹50 Lakhs for 7.1%.
Peyush Bansal was out. He advised them to become profitable.
| Offer 1 |
| Vineeta Singh – ₹50 Lakhs for 7.1% |
What deal did Healthy Master get in Shark Tank India?
Healthy Master got a deal from Vineeta Singh. The deal was ₹50 Lakhs for 6.5%.
| Company Name | Healthy Master |
| Founder | Tarun Agarwal, Dipti Singhal & Shivali Garg |
| Asked Amount | ₹50 Lakhs for 2% |
| Final Deal | ₹50 Lakhs for 6.5% |
| Shark | Vineeta Singh |
| Company Net Worth | ₹7.69 Crores |
| Company Website | healthymaster.in |
| Company Status | In Business |
What is the net worth of Healthy Master?
The net worth of Healthy Master is ₹7.69 Crores.
Is Healthy Master still in Business?
Yes, Healthy Master is still in the healthy snacking business.
