What Happened to Daakroom After Shark Tank India?
What is Daakroom?
Daakroom is a platform that inspires people to write. It offers school programs, events, campaigns & different products.
Previously we used to write a lot. We used to write to our friends and family. But as technology took over, we forgot to write letters.
Writing is a great way of communication. One can express one’s feelings with writing. It helps in emotional development. It acts as a therapy also.
With writing people can increase their analytical & critical ability.
Who is the Founder of Daakroom?
Shivani Mehta & Harnehmat Kaur are the founders of Daakroom. They are college friends. They both studied at the National Institute of Design.
Daakroom Before Shark Tank India?
They initially started this as a hobby project. But over time they achieved a network of 1000+ schools, NGOs, and companies. This happened organically. That’s when they knew this could become a business.
Through Daakroom, one can improve his personal and formal communication. He can learn about creative writing.
They launched another concept where kids could send letters to their role models. In that concept, kids wrote many letters to different influential individuals and some actually read them and posted about them on social media also.
More than 8 Lakh letters have been written with the help of Daakroom.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹36 Lakhs for 4% equity in their company Daakroom. Which gives the company a valuation of ₹9 Crores.
How Daakroom makes money?
Daakroom has 3 revenue models.
- Through School: They conduct different educational programs and workshops. They charge the school for those activities.
- Through Company: They make marketing campaigns and events using their products and charge the companies.
- Flagship Product: They have their own letter-writing carnivals. They charge people an entry fee. The entry fee ranges from ₹100 ~ ₹250. When a carnival happens 6000 ~ 7000 people attend on average.
Sales split of Daakroom
| School Programs | 41% |
| Marketing campaigns & Events | 55% |
| Flagship carnival | 4% |
What are the Annual Sales of Daakroom?
| Fiscal Year | Annual Sales |
| 2016 – 2022 | ₹61 Lakhs |
| 2022 – 2023 | ₹42 Lakhs |
| 2023 – 2024 | ₹1.46 Crores Projected |
Which shark gave Daakroom an offer?
Aman Gupta was out. He didn’t have enough passion in the writing segment.
Radhika Gupta was out. She thought the founders were confused about the business.
Peyush Bansal was out. He advised them to rethink whether they really needed any outside investment at this point or not.
Vineeta Singh was interested. She advised them to focus on keeping high-quality premium stationary products. She offered them ₹36 Lakhs for 6% & 3% royalty until ₹72 Lakhs is recouped.
Ritesh Agarwal was interested in the business. He offered them ₹36 Lakhs for 6%.
| Offer 1 | Offer 2 |
| Vineeta Singh – ₹36 Lakhs for 6% & 3% royalty until ₹72 Lakhs is recouped | Ritesh Agarwal – ₹36 Lakhs for 6% |
What deal did Daakroom get in Shark Tank India?
Daakroom got a deal from Ritesh Agarwal in Shark Tank India. The deal was ₹36 Lakhs for 6%.
| Company Name | Daakroom |
| Founder | Shivani Mehta & Harnehmat Kaur |
| Asked Amount | ₹36 Lakhs for 4% |
| Final Deal | ₹36 Lakhs for 6% |
| Shark | Ritesh Agarwal |
| Company Net Worth | ₹6 Crores |
| Company Website | daakroom.com |
| Company Status | In Business |
What is the net worth of Daakroom?
The net worth of Daakroom is ₹6 Crores.
Is Daakroom still in Business?
Yes, Daakroom is still doing business and improving peoples writing quality.
