What Happened to Blue Tea After Shark Tank India?
Green tea is very popular all over the world. Maybe you’ve tried green tea in your life also. But have you heard of blue tea?
What is Blue Tea?
Blue tea is a herbal tea brand. It specializes in flower-based tea. Some USP of blue tea is;
- It doesn’t have a bitter taste.
- It is rich in antioxidants. It will be better for your skin.
- It doesn’t have caffeine, you can drink as much as you want.
Who is the Founder of Blue Tea?
Sunil Chandra Saha & Nitesh Singh are the founders of Blue Tea. They both completed their MBA. They started the company back in 2018.
Sunil creates new teams for the company and takes care of the culture. Nitesh takes care of the sales of the company.
Equity split of Blue Tea
Sunil owns 55% & Nitesh owns 45% equity in the company. They currently don’t have any ESOP pool but they’re planning to create one.
They deliver pan India and beyond. They deliver to 12 different countries all across the globe.
How much money did they ask for Blue Tea?
They came to Shark Tank India seeking ₹75 Lakhs for 1% equity in the business. Which gives the company a valuation of ₹75 Crores.
Blue Tea Before Shark Tank India?
They have 50 flavors in India, and 35 flavors in the USA. Currently, a major chunk of their sales are coming from marketplaces. They are heavily dependent on marketplaces like Amazon, Flipkart, and Big Basket.
What are the Annual Sales of Blue Tea?
| Fiscal Year | Annual Sales |
| 2019 – 2020 | ₹50 Lakhs |
| 2020 – 2021 | ₹2 Crores |
| 2021 – 2022 | ₹10 Crores |
| 2022 – 2023 | ₹30 Crores (Projected) |
Their net margin is 19%. So, they are currently making a profit of ₹30 Lakhs per month.
Which shark gave Blue Tea an offer?
Anupam Mittal was out because he thought the founders were smart but couldn’t give simple answers when they were questioned about anything.
For instance, they told the sharks, to make 1 cup of blue tea, it would require 0.5 gm of powder, but according to their package, the cost per packet was 1.65 gm.
Sharks found this mismatch of information very troubling.
Amit Jain was out because he couldn’t trust the founders.
Namita Thapar was really impressed by how they are capturing a global market. But at the same time, blue tea doesn’t excite Namita much. That’s why she was out.
Vineeta Singh was out because she couldn’t trust the founders fully. She thought they exaggerated the information a bit.
Aman Gupta liked the team. He offered ₹15 Lakhs for 5% & ₹60 Lakhs debt at 12% interest. Which gives the company a valuation of ₹3 Crores.
| Offer 1 |
| Aman Gupta – ₹15 Lakhs for 5% & ₹60 Lakhs debt at 12% interest |
The founders thought for a while and gave a counteroffer of ₹50 Lakhs for 2% & ₹25 Lakhs debt.
Aman Gupta gave another counteroffer of ₹50 Lakhs for 3% & ₹25 Lakhs debt. Which gives the company a valuation of ₹16.67 Crores.
| Company Name | Blue Tea |
| Founders | Sunil Chandra Saha & Nitesh Singh |
| Asked Amount | ₹75 Lakhs for 1% |
| Final Deal | ₹50 Lakhs for 3% & ₹25 Lakhs debt at 12% interest |
| Shark | Aman Gupta |
| Company Net Worth | ₹16.67 Crores |
| Company Website | bluetea.co.in |
| Company Status | In Business |
What deal did Blue Tea get in Shark Tank India?
They took the offer. Blue Tea got a Blue Shark Tank deal.
