What Happened to Bartisans After Shark Tank India?

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What is Bartisans?

Bartisans is a cocktail mixer brand in simple terms. It’s 100% natural. There are 18 mixers under the brand right now. Some of the popular ones are Raid and Run, All time fav, Liquid Gold, Indian Summer, Classic Margarita, Summer of 2000, etc. Each mixer comes with a story.

Who is the Founder of Bartisans?

Jorden Mascarenhas & Jovita Mascarenhas are the founders of Bartisans. They are a mother-son duo. Jovita Mascarenhas previously launched multiple startups so the initial business mindset was there in the family.

Bartisans Before Shark Tank India?

They started Bartisans in their kitchen in 2020. Now they have their own manufacturing unit. Currently, they have 3 dark warehouses in Delhi, Mumbai and Bangalore. They’re thinking of expanding more. Their breakage is 1%.

How much money did they ask for on the pitch?

They came to Shark Tank India seeking ₹1 Crore for 2.5% equity in the business. Which gives the company a valuation of ₹40 Crores.

How to get Bartisans?

You can get Bartisans products on their brand website.

How to use Bartisans?

Making a drink is really easy. First, pour 4 cubes of ice. Then pour 3 caps of Bartisans. Then add 1 cap of soda and stir it. Then you can enjoy the drink. It’s that simple.

The shelf life is 12 months. One 400ml bottle can make 4 cocktails.

Unit Economics of Bartisans

Gross Margin70%
Logistics & Payments Gateway20%

The price ranges from ₹450 to ₹595.

What are the Annual Sales of Bartisans?

Currently, they are not making any profit. The yearly loss is ₹80 Lakhs.

Which shark gave Bartisans an offer?

Aman Gupta was out. He thought the TAM of the product was too low.

Radhika Gupta was out. She advised them to grow the business slowly.

Ritesh Agarwal was out. He advised them to focus more on B2B.

Peyush Bansal was out. He advised them to bring a person on board who can grow an FMCG brand.

Vineeta Singh was interested. She offered them ₹48 Lakhs for 3% equity and ₹52 Lakhs debt at 8% interest for 3 years.

Offer 1
Vineeta Singh – ₹48 Lakhs for 3% & ₹52 Lakhs debt at 8% interest

The founders didn’t want to take debt at this point. They didn’t take the offer.

What deal did Bartisans get in Shark Tank India?

Bartisans didn’t get any deal in Shark Tank India.

Company Name Bartisans
Founder Jorden Mascarenhas & Jovita Mascarenhas
Asked Amount ₹1 Crore for 2.5%
Final Deal No Deal
Shark No Shark
Company Net Worth ₹40 Crores
Company Website www.bartisans.in
Company Status In Business

What is the net worth of Bartisans?

According to the founders, the net worth of Bartisans is ₹40 Crores.

Is Bartisans still in Business?

Yes, Bartisans is still in the cocktail mixer business.

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