What Happened to Aretto After Shark Tank India?
What is Aretto?
Aretto is a footwear brand for kids. It has patented technology. With that technology, the shoe it produces can organically grow up to 3 sizes. Aretto offers a highly ergonomic shoe.
Aretto uses 4 technology to produce these shoes.
- Super Grooves Technology – This technology is inspired by nature.
- InfiKnit Technology – It’s a 3D knitted technology
- Squishy Foam – It takes the form of the kid’s feet and supports that with a cushion
- Flexible – The shoe is super flexible for kids
Who is the Founder of Aretto?
Satyajit Mittal is the founder of Aretto. He’s from Pune. He’s 31 years old. He won multiple design awards in his life.
Aretto Before Shark Tank India?
He did R&D for 2 years before finally launching Aretto. He started the company in 2020.
Aretto sold 20,000 units in total. It has 5 sizes of shoes. The sizes are named as S0, S1, S2, S3, S4.
How much money did he ask for on the pitch?
He came to Shark Tank India seeking ₹80 Lakhs for 1% equity in the company. Which gives the company a valuation of ₹80 Crores.
How much money did he raise for Aretto?
Aretto didn’t raise any money. It’s a bootstrapped company.
How to get Aretto?
You can get Aretto shoes from their brand website. They are also available in different marketplaces. Aretto also has a brand shop in Pune where you can go physically, try out the shoes, and purchase.
Unit Economics of Aretto
| Average order value | ₹2000 |
| Gross Margin | 57% |
| Customer Acquisition Cost | ₹609 |
| EBITDA | -20% |
Brand store unit economics
| Monthly Sales | ₹12.5 Lakhs |
| COGS | ₹6 Lakhs |
| Operating cost | ₹3 Lakhs |
| Profit | ₹1.5 Lakhs |
| Marketing cost | ₹1.5 Lakhs |
Sales Split of Aretto
| Total Sales | ₹60 Lakhs |
| Website | ₹30 Lakhs |
| Brand store | ₹12.5 Lakhs |
| Events & exhibition | ₹10 Lakhs |
| Marketplaces | ₹7.5 Lakhs |
What are the Annual Sales of Aretto?
| Time | Sales |
| November 2023 | ₹60 Lakhs |
| December 2023 | ₹72 Lakhs |
| 2023 – 2024 | ₹6.5 ~ ₹7 Crores |
Which shark gave Aretto an offer?
Aman Gupta was out. He didn’t like the founder personally.
Peyush Bansal was out. He previously interacted with the founder when Aretto was in the pre-revenue stage. He didn’t like the way the founder managed his business deals.
Namita Thapar was out. She didn’t think the shoe brand would become big enough.
Vineeta Singh was out. She thought the price of the shoes was too high.
Anupam Mittal was out. He didn’t find the founder authentic enough to invest in his business.
What deal did Aretto get in Shark Tank India?
Aretto didn’t get any deal in Shark Tank India.
| Company Name | Aretto |
| Founder | Satyajit Mittal |
| Asked Amount | ₹80 Lakhs for 1% |
| Final Deal | No Deal |
| Shark | No Shark |
| Company Net Worth | ₹80 Crores |
| Company Website | wearetto.com |
| Company Status | In Business |
What is the net worth of Aretto?
The net worth of Aretto is ₹80 Crores according to the founder.
Is Aretto still in Business?
Yes, Aretto is still in the kid’s shoe business.
