What Happened to Aastey After Shark Tank India?
What is Aastey?
Aastey is a fashion brand based in India. It’s a sustainable and size-inclusive brand. It’s based on the Athleisure model.
In Aastey you’ll get much versatile clothing like a sports bra, tank tops, leggings, etc. One can choose 1 of 24 sizes in Aastey.
Who is the Founder of Aastey?
Jeevika Tyagi & Kanupriya Mundhra are the founders of Aastey. They wanted to make an outfit that can be used in both office and home. They found the solution in athletic leisure.
Jeevika is from Delhi and now living in Mumbai. Kanupriya is from Mumbai but now living in Bangalore. Jeevika studied at Drexel University. She studied Finance & Marketing. Kanupriya studied at Columbia University.
Mainly clothes that can be used both outside and inside.
Aastey Before Shark Tank India?
They started the company in 2021. Aastey products are made from 100% recycled polyester. They spent 1 year in research and development for making high-quality recycled polyester.
Till now, they’ve sold more than 20k units. Aastey has an active Instagram community of 200k women.
The manufacturer that makes products for Lululemon is also one of their manufacturers in making extreme uplift leggings.
How much money did they ask for on the pitch?
They came to Shark Tank India seeking ₹80 Lakhs for 2% equity in their company Aastey. Which gives the company Aastey a valuation of ₹40 Crores.
How much money did they raise for Aastey?
They raised ₹10 Crores at ₹40 Crores valuation. They’ve already diluted 25% equity of their company. But right now they don’t have any money left in their bank account.
How to get Aastey?
Previously they used to sell Aastey products only on their own website. But recently they’ve also started selling in the marketplaces.
Unit Economics of Aastey
| Aastey Products | Price Range |
| ₹1200 ~ ₹2500 |
What are the Annual Sales of Aastey?
Their lifetime sales are ₹3.2 Crores. They are doing ₹5 Lakhs sales per month. They were spending 30 Lakhs every month on Facebook ads.
Which shark gave Aastey an offer?
Aman Gupta was out. He thought the business was in a bad condition. They had to give money to Facebook for ads. Then they had more liabilities. So putting money in the business would be like dropping money in the well, according to Aman Gupta.
Namita Thapar was out. She thought there was no brand. She advised them to rethink their entire business model.
Peyush Bansal was out. He thought they needed a co-founder who could help them create a brand.
Vineeta Singh was out. She thought they couldn’t manage their finances properly.
Anupam Mittal was out.
What deal did Aastey get in Shark Tank India?
Aastey didn’t get any deals in Shark Tank India.
What is the net worth of Aastey?
The net worth of Aastey is ₹40 Crores.
Is Aastey still in Business?
Yes, Aastey is still in the Athleisure business.
